What’s the most desired car connectivity feature? A new study might surprise you

What’s your most desired car tech feature? The findings of a new study might surprise you.  A new study shows that despite the advancements being made with in-car technology, carmakers still have a lot of work ahead of them down the road.

According to the report, commissioned by Compuware’s Covisint, the future success of automakers will not only include incorporating technology into “smart vehicles,” but also into the overall “digital lifestyles” of their customers.

The research, titled “Your Customer is Connected — Are You?,” found that while consumers are optimistic about future in-car technology, there is a drastic shift underway placing the owner, not the vehicle, at the center of the digital equation, as noted in an official Covisint press release.  

“The automotive industry is reaching a ‘tipping point of demand’ for user-centric connected vehicle services delivered via the cloud,” said study co-author and CEO/Founder of CGS Advisors, Gregg Garrett. “Expectations are increasingly being shaped by the connected environment outside of the vehicle, and this fundamental shift is making it ‘change or die’ time for some OEMs. One facet of success likely will hinge upon how well automakers integrate their services into vehicles, across their brand and ultimately into their consumers’ connected lives.”

Traditionally, those OEMs, or “Original Equipment Manufacturers” as automakers are often referred to, have placed the end-product of the car at the center, focusing primarily on styling, powertrains, performance and value. And while these things will continue to be important, that traditional mindset is undergoing a drastic digital shift, according to the Covisint-sponsored report.

In the future, the study suggests that carmakers will need to deliver a more comprehensive, connected car ownership experience for consumers across web properties, mobile devices and within the vehicle.

Connectivity, as noted, will become the key factor when purchasing a vehicle rather than “just another feature of the vehicle.”

The Covisint report, conducted with new vehicles buyers in early 2013, indicates that the top three technology-driven benefits desired by car owners include:

  1. Bringing transportation info (maps, traffic, parking) into the vehicle;
  2. Updating vehicle software automatically; and,
  3. Transferring personal settings from different devices and vehicles.

We couldn’t agree more. How about you? What else would you like to see?

Photo Source: Covisint 

Cars

Rivian CEO R.J. Scaringe wants his startup to be the Patagonia of electric cars

Rivian is the latest startup hyping new electric cars. But unlike most other startups, Rivian is focusing on off-road vehicles. It launched an electric pickup truck and SUV at the 2018 Los Angeles Auto Show. CEO R.J. Scaringe explains the…
Cars

These winter-warrior cars will never leave you out in the cold

Snow can be an absolute pain if your vehicle isn't optimized to handle that sort of terrain. If brutal snowstorms are an annual part of your life, we recommend you pick up one of these winter-ready vehicles.
Gaming

‘Fortnite’ Season 7 brings ziplines and airplanes as holiday gifts

The seventh season of Fortnite has arrived, and the holiday-themed update adds new weaponized airplanes to battle royale. The update also adds holiday wrapping for weapons and vehicles.
Cars

Uber is about to restart self-driving car tests but on a reduced scale

Uber is reported to be on the verge of restarting its autonomous-car test program. The company halted it in March 2018 following a fatal accident involving one of its vehicles, but its cars could be back on the road within weeks.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

This freewheeling Army truck-turned-tiny home is a labor of love

Most tiny homes are models of efficiency but one British metal worker has redefined the idea, converting an old Army truck into a mobile tiny home that comes with a bed, a sofa, a shower, and a beer garden.
Product Review

The 2019 Porsche Macan S is a luxurious and quick SUV, but it's no road tripper

The roster of models challenging the Porsche Macan grows annually. The German firm updated its smallest, most affordable SUV with a new engine, more tech features, and subtle design tweaks to keep it looking fresh.
Cars

Take a friend stargazing at 202 mph in the 2019 McLaren 720S Spider

McLaren has introduced the 2019 720S Spider. As its name implies, it's a convertible variant of the 720S coupe. The company promises the Spider retains the coupe's dynamism and agility thanks in part to the widespread use of carbon fiber.
Cars

Gateway’s born-again Ford Bronco boasts classic style, 2018 muscle car power

Illinois-based Gateway Bronco has received a license from Ford to make brand-new examples of the first-generation Bronco. Every build starts with a Ford VIN and a donor vehicle, but Gateway upgrades every part of the car.
Cars

Bloodhound’s plan to build a 1,000-mph car has run out of gas

The Bloodhound supersonic car (SSC) project has officially shut down. The upside is you can now buy a 135,000-horsepower car powered by a jet engine and a cluster of rockets for $319,000.
Cars

2019 Ford Ranger saves fuel without sacrificing towing capacity

The 2019 Ford Ranger marks Ford's long-awaited return to the midsize truck segment, which has seen a resurgence lately. But will being late to the party make Ford's job more difficult?
Cars

Pininfarina Battista is a 1,900-horsepower, 250-mph electric supercar

The Pininfarina Battista will be the first production car from famed Italian design firm Pininfarina. Named after company founder Battista Pininfarina, it has a claimed 1,900 horsepower and a $2.5 million price tag.
Cars

Tesla could show the electric pickup Elon Musk is dying to build in 2019

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself.
Cars

Allegro.ai is helping Hyundai mine the artificial intelligence gold rush

In November 2018, Hyundai invested in a startup named Allegro.ai. We talked to the company's founder to learn more about what that means for consumers in the not-too-distant futures.