91 percent of kids play video games, says study

kids-playing-video-games

Adults may make up the majority of game players, but video games are more popular than ever among kids, new research shows. According to NPD, 91 percent of U.S. children ages 2-17 play video games (64 million). More interesting, these numbers are up nearly 13 percent from a 2009 study. The number of kids in the U.S. has increased by 1.54 percent in that time, but not nearly enough to make up for the massive increase in game playing. Gaming among kids ages 2-5 has increased the most.

“Year-to-date through August 2011, kids comprised 44 percent of new physical software dollar sales, representing a vitally important consumer segment for the games industry,” said Anita Frazier, industry analyst, The NPD Group. “Knowing how kids are spending their gaming time and dollars in both traditional and non-traditional outlets is key to staying relevant to this highly engaged audience.”

All sectors seem to be growing, but computer, smartphone, and tablet devices have seen the largest growth. Games played on mobile devices alone have risen from 8 percent to 38 percent. Android and iOS devices account for most of the growth. Games played on handheld systems like the Nintendo 3DS are up from 38 percent to 45 percent since 2009. 

These numbers prove that kids are finding it easy and enjoyable to play games on smartphone and tablet devices. Nintendo has had some trouble adapting to the smartphone era. In August, the company slashed the price of its handheld 3DS system from $250 to $170 to better compete with Android and iOS. It will be interesting to see how the handheld fares through the holidays. Will kids and parents continue to pay for premium devices and games as common gadgets get more capable at playing big budget titles?

Smart Home

Here's what parents (and children) get with the Amazon Echo Dot Kids Edition

The Echo Dot Kids Edition combines a free year subscription to FreeTime Unlimited with a more durable case and 2-year worry-free warranty. But is the Kids Edition worth the $30 over the regular Echo Dot?
Computing

Microsoft Surface Studio 2: Everything you need to know

Microsoft's Surface Studio 2 comes with a new CPU, new graphics card, and a brighter display -- but is all of that worth the higher cost? Here's everything you need to know about the Surface Studio 2.
Product Review

If the Surface Studio 2 can't win over Mac fans, nothing can

Most creative professionals are staunchly planted in the Apple camp, but with the Surface Studio 2, Microsoft is making a serious attempt to win them over. Despite its niche appeal, you’ll wish you had a few grand to drop on this beauty.