Skip to main content

Adobe Firefly brings text-to-image AI to the masses, with artist ethics in mind

Adobe Firefly was announced today by Adobe, as the company attempts to capitalize on the surge in interest in generative AI. The text-to-image model is only in beta, but will be coming first to Adobe Express, the company’s simplest and most user-friendly application.

The set of tools will function a lot like many of the other popular text-to-image models, such as Stable Diffusion or Midjourney. The difference here, however, is that Firefly is built from the ground up by Adobe to be used within its creative applications. That means Firefly will be both highly accessible to beginners and include important ethical considerations for artists.

AI-generated imagery in Nvidia's press photo for AI Foundations.
Image used with permission by copyright holder

The question of ethics has been looming in the background as text-to-image generators have skyrocketed in popularity, especially in regard to replicating certain styles of artists or trademarked characters and public figures. The Firefly model itself will be hosted on Nvidia Picasso and be entirely trained on Adobe Stock, which already has a legal framework for giving artists and photographers credit. That means the imagery created with Firefly is already designed for commercial use and safe to use.

Based on the Content Authenticity Initiative, the open standard that Adobe founded, content credentials will show when original content has been “generated or modified using generative AI. Adobe and Nvidia, along with 900 other members of the CAI, support Content Credentials so people can make informed decisions about the content they encounter,” according to a blog post from Nvidia from its GTC keynote, where the partnership between the two companies was highlighted as part of Nvidia’s AI Foundations cloud services.

Adobe says Firefly will also be user-friendly, so it won’t just be an empty text box. Adobe says there are lots of ways Firefly helps guide creators, with suggested prompts, dropdown menus, and more ways to help — all powered by Adobe Express’ plethora of customizable templates. It’s similar to what Microsoft is doing with AI in Copilot, the ChatGPT-based text generation tool being built into all the Microsoft 365 Office applications.

“With Firefly, producing limitless variations of content and making changes — all on brand — will be quick, simple and generate content designed to be safe for commercial use,” says an Adobe press release accompanying the announcement.

A screen of the asset manager in Adobe Express for Enterprise.
Image used with permission by copyright holder

The details about Firefly come from within a larger announcement at the Adobe Summit conference, where the company also announced Adobe Express for Enterprise. The commercial version of Adobe Express is made to plug directly into Adobe Experience Manager (AEM) and allow an entire organization to share assets, collaborate, and distribute creative content.

Adobe Express, formerly known as Adobe Spark, is the company’s freemium, entry-level creative application. Adobe hasn’t announced specifics for pricing, but told Digital Trends that Firefly would be part of the free version of Express, though it will have limitations that require the premium version to fully unlock.

Firefly will be coming to both Adobe Express and Express for Enterprise first, though Firefly will eventually roll out to a variety of Creative Cloud products, including Photoshop and Illustrator, so expect many more announcements along these lines in the future.

In the meantime, Microsoft had a similar announcement today with Bing Image Creator, a way of generating text to images right in your browser.

Editors' Recommendations

Luke Larsen
Senior Editor, Computing
Luke Larsen is the Senior editor of computing, managing all content covering laptops, monitors, PC hardware, Macs, and more.
Copilot: how to use Microsoft’s own version of ChatGPT
Microsoft's AI Copilot being used in various Microsoft Office apps.

ChatGPT isn’t the only AI chatbot in town. One direct competitor is Microsoft’s Copilot (formerly Bing Chat), and if you’ve never used it before, you should definitely give it a try. As part of a greater suite of Microsoft tools, Copilot can be integrated into your smartphone, tablet, and desktop experience, thanks to a Copilot sidebar in Microsoft Edge. 

Like any good AI chatbot, Copilot’s abilities are constantly evolving, so you can always expect something new from this generative learning professional. Today though, we’re giving a crash course on where to find Copilot, how to download it, and how you can use the amazing bot. 
How to get Microsoft Copilot
Microsoft Copilot comes to Bing and Edge. Microsoft

Read more
GPTZero: how to use the ChatGPT detection tool
A MidJourney rendering of a student and his robot friend in front of a blackboard.

In terms of world-changing technologies, ChatGPT has truly made a massive impact on the way people think about writing and coding in the short time that it's been available. Being able to plug in a prompt and get out a stream of almost good enough text is a tempting proposition for many people who aren't confident in their writing skills or are looking to save time. However, this ability has come with a significant downside, particularly in education, where students are tempted to use ChatGPT for their own papers or exams. That prevents them from learning as much as they could, which has given teachers a whole new headache when it comes to detecting AI use.

Teachers and other users are now looking for ways to detect the use of ChatGPT in students' work, and many are turning to tools like GPTZero, a ChatGPT detection tool built by Princeton University student Edward Tian. The software is available to everyone, so if you want to try it out and see the chances that a particular piece of text was written using ChatGPT, here's how you can do that.
What is GPTZero?

Read more
Is ChatGPT safe? Here are the risks to consider before using it
A response from ChatGPT on an Android phone.

For those who have seen ChatGPT in action, you know just how amazing this generative AI tool can be. And if you haven’t seen ChatGPT do its thing, prepare to have your mind blown! 

There’s no doubting the power and performance of OpenAI’s famous chatbot, but is ChatGPT actually safe to use? While tech leaders the world over are concerned over the evolutionary development of AI, these global concerns don’t necessarily translate to an individual user experience. With that being said, let’s take a closer look at ChatGPT to help you hone in on your comfort level.
Privacy and financial leaks
In at least one instance, chat history between users was mixed up. On March 20, 2023, ChatGPT creator OpenAI discovered a problem, and ChatGPT was down for several hours. Around that time, a few ChatGPT users saw the conversation history of other people instead of their own. Possibly more concerning was the news that payment-related information from ChatGPT-Plus subscribers might have leaked as well.

Read more