Apple discounts MacBook Pro Retina and MacBook Air, updates processors

By Gloria Sin Published February 13, 2013

MacBook_Pro_discount_625 — Image used with permission by copyright holder

Apple is making it easier on your wallet to give your sweetie a MacBook Pro with Retina display or a MacBook Air for Valentine’s Day. The company announced today that it’s dropping the laptops’ prices and upping their specs, effective today online and in retail stores.

You can get the 13-inch Pro with Retina and 128GB of SSD for $1,500, which saves you $200. Not a bad reward for holding out in hopes of a price drop. Want a bigger hard drive? For $1,700, you can get the 256GB version with 2.6GHz processor. Or, if you’re looking for something a little more lightweight, you can get a 13-inch Air with a 256GB solid-state drive (but without the glorious Retina display) for $1,400 – that’s a $100 savings from the original price.

Recommended Videos

For the big spender who wants to impress with the best MacBook Pro money can buy, Apple is upping its processors. You can now get a 15-inch Pro with Retina display with a blazingly fast 2.7GHz quad-core Intel Core i7 processor and 16GB of memory. That is, if you’re willing to drop a whopping $2,800 for it.

After stores like Amazon and Best Buy were knocking down prices of Retina MacBook Pros and MacBook Airs, it was only a matter of time before we saw Apple discount the products themselves. With Mac sales plummeting by more than 21 percent, the lower price may be the only thing that’ll turn those numbers around.

Former Contributor

Gloria’s tech journey really began when she was studying user centered design in university, and developed a love for…

Topics

Computing

Asus Zenbook A14 vs Apple MacBook Air 13 (M4): close, but no cigar

Asus Zenbook A14 front angled view showing display and keyboard.

I recently gave the Apple MacBook Air 13 (M4) a rare perfect 5-star rating and called it the best 13-inch laptop you can buy today. And I stand by that review, because the MacBook Air 13 really is as close to perfect as you'll find in a small laptop.

But the Asus Zenbook A14 also impressed me, with its really light weight that avoids feeling flimsy, and its combination of a beautiful OLED display and excellent battery life. Is it good enough to dethrone the MacBook Air 13?
Specs and configurations

Computing

I’m intrigued by Apple’s weird keyboard idea that could change how you use your MacBook

Apple MacBook Air 13 M4 top down view showing keyboard and touchpad.

Ever since I tried my first mechanical keyboard many moons ago, I’ve been totally sold on clicky switches and chunky keycaps. I use a mechanical keyboard for both my Mac and my PC, and typing on Apple’s Magic Keyboard, as good as it is, just feels weird to me these days.

That means that when I saw that Apple has been granted a patent for a weird new keyboard concept, my ears immediately pricked up.

Computing

Here’s your chance to buy the Apple MacBook Air M3 for less than $1,000

The MacBook Air on a table in front of a window.

For Apple fans who have been on the lookout for MacBook deals: We've found an interesting one from B&H Photo Video. The 13-inch model of the Apple MacBook Air M3 with 8GB of RAM and a 512GB SSD is on sale for only $899, for savings of $400 on the laptop's original price of $1,299. That's a huge discount that you probably won't find anywhere else, but you'll need to act fast if you're interested in taking advantage of this bargain because it may disappear as soon as tomorrow.

BUY NOW