Skip to main content

Microsoft plans to pull out of CES completely after 2012 show

ces-microsoft
Image used with permission by copyright holder

According to Microsoft’s head of corporate communications Frank Shaw, the software giant plans to discontinue the relationship with the Consumer Electronics Show after the upcoming show during January 2012. In previous years, Microsoft has taken up a significant portion of space in the Central Hall at the Las Vegas Convention Center. The reason behind pulling out of the event is attributed to different timing on software and hardware announcements. However, Microsoft does plan to work with other companies participating within the show when they will be showing off a product using a Microsoft operating system, PC or mobile.

Microsoft-CES-boothThis year also marks the end to Microsoft participating in the keynote address. After Steve Ballmer’s final address on the night of January 9, Microsoft will no longer offer candidates to speak in the keynote. Former CEO Bill Gates had delivered keynote addresses since 1994, but previous keynotes have been conducted by Ballmer since Gates stepped back from the company. While the decision to halt Microsoft’s involvement with the keynote has been characterized at a mutual agreement between Microsoft and the Consumer Electronics Association, GigaOM seems to believe that the CEA kicked Microsoft out of consideration from future keynotes and Microsoft responded in kind by yanking future booth plans.

Either way, this move to pull away from the show mirrors Apple’s decision during 2008 to stop setting up a booth at the MacWorld Conference & Expo as well as giving the keynote address at that trade show. According to Apple’s Philip Schiller, the company decided to halt the relationship with MacWorld as Apple officials believed that trade shows were an insignificant method in reaching customers. While many CES attendees will likely miss Microsoft’s presence at the show in upcoming years, CEA officials has already heard from companies on its waiting list that are interested in taking Microsoft’s space on the show floor.

Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
How to gift games on Steam to friends, family, and anyone else
A Steam Collection shows a player's backlog.

When searching for the perfect gift for the gamer in your life, you have a lot of options. From controllers and keyboards to collectibles and more, it can be hard to figure out what they'd like best. However, it's nearly impossible to go wrong with a Steam game, as the platform is used by millions of PC gamers around the globe. The gifting process has changed a bit over the years, but gifting a game on Steam is still remarkably simple. Here's a look at how it works.

Read more
The most common motherboard problems, and how to fix them
An Asus motherboard with a Phanteks NEON LED strip surrounding it.

Your computer’s motherboard is one of the most vital components in your PC’s chain of command. Think of it as the brain of your entire system, handling everything from processors and graphics cards to power distribution and local memory. If your computer’s been running slower than normal, and you’ve done everything you can to clear your cache, cookies, and other digital debris, then there’s a good chance your motherboard may be the culprit. 

Fortunately, there’s a couple of methods you can use for getting your motherboard back in working order, and we’re going to walk you through each part of the process.

Read more
I review gaming PCs for a living — these are my 9 favorites
Graphics card in the CLX Hathor PC.

If you're in search of the best gaming PC, we have you covered. We've reviewed dozens of gaming desktops, whittling down the options to only the best of the best. Our list includes desktops from Alienware, Lenovo, HP, and more, all of which deliver an excellent gaming experience at a reasonable price.

In 2024, we still recommend the Alienware Aurora R16 due to its fantastic design, solid performance, and decent value. However, there are several other options depending on your needs and budget.

Read more