Skip to main content

Mars One test mission to take experiments (and ads) to Red Planet

The Mars One team is moving ahead with its plans to colonize the Red Planet, announcing on Monday details of an unmanned test flight to the faraway rock to try out various gizmos and gadgets in its unique environment. There could well be ads on board, too. That’s right, ads.

While the mission to take a living, breathing couple to Mars isn’t set to take place till 2025, its test flight is expected to lift off from Earth in just four years’ time.

Recommended Videos

Loaded onto the spacecraft will be a total of seven payloads – four containing experiments to gather more information on Mars’ suitability for human habitation (more on this below); one offered to a university that comes up with the best proposal for its use, whether it be another experiment, a tech demo, or some other idea; and two “for sale to the highest bidder,” which, according to Mars One’s website, can be used “for scientific experiments, marketing activities, or anything in between.” So, in theory, we could see a Starbucks flag on Mars by the end of the decade.

Well, it has to pay for its mission somehow, and there could well be a global company or two out there that rather likes the idea of having a presence on Mars. If a bidding war erupts between, say, McDonald’s, Google and Volkswagen, then Mars One could well be in for one very large, and very helpful, payday.

Commenting on its interesting offer to companies and organizations, Mars One co-founder and CEO Bas Lansdorp said, “Previously, the only payloads that have landed on Mars are those which NASA has selected. We want to open up the opportunity to the entire world to participate in our mission to Mars by sending a certain payload to the surface of Mars.”

Meanwhile, the mission’s four “demonstration payloads”, or experiments, is a chance for the team to try out tech designed for the successful permanent human settlement of Mars.

These include:
– a soil acquisition experiment that’ll attempt to collect soil for water production
– a water extraction experiment designed to extract water from the Martian soil
– a thin film solar panel which could be used to generate the settlement’s energy through sunlight only
– a camera system that’ll enable Mars One to send a live video feed from Mars to Earth.

Of the four, the camera system sounds the most intriguing, as we’ll be able to see how the newly arrived humans settle in to their new home. It has all the makings of an extraordinary reality show the likes of which we’ve never before seen.

[Source: Mars One]

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Rivian set to unlock unmapped roads for Gen2 vehicles
rivian unmapped roads gen2 r1t gallery image 0

Rivian fans rejoice! Just a few weeks ago, Rivian rolled out automated, hands-off driving for its second-gen R1 vehicles with a game-changing software update. Yet, the new feature, which is only operational on mapped highways, had left many fans craving for more.
Now the company, which prides itself on listening to - and delivering on - what its customers want, didn’t wait long to signal a ‘map-free’ upgrade will be available later this year.
“One feedback we’ve heard loud and clear is that customers love [Highway Assist] but they want to use it in more places,” James Philbin, Rivian VP of autonomy, said on the podcast RivianTrackr Hangouts. “So that’s something kind of exciting we’re working on, we’re calling it internally ‘Map Free’, that we’re targeting for later this year.”
The lag between the release of Highway Assist (HWA) and Map Free automated driving gives time for the fleet of Rivian vehicles to gather ‘unique events’. These events are used to train Rivian’s offline model in the cloud before data is distilled back to individual vehicles.
As Rivian founder and CEO RJ Scaringe explained in early March, HWA marked the very beginning of an expanding automated-driving feature set, “going from highways to surface roads, to turn-by-turn.”
For now, HWA still requires drivers to keep their eyes on the road. The system will send alerts if you drift too long without paying attention. But stay tuned—eyes-off driving is set for 2026.
It’s also part of what Rivian calls its “Giving you your time back” philosophy, the first of three pillars supporting Rivian’s vision over the next three to five years. Philbin says that philosophy is focused on “meeting drivers where they are”, as opposed to chasing full automation in the way other automakers, such as Tesla’s robotaxi, might be doing.
“We recognize a lot of people buy Rivians to go on these adventures, to have these amazing trips. They want to drive, and we want to let them drive,” Philbin says. “But there’s a lot of other driving that’s very monotonous, very boring, like on the highway. There, giving you your time back is how we can give the best experience.”
This will also eventually lead to the third pillar of Rivian’s vision, which is delivering Level 4, or high-automation vehicles: Those will offer features such as auto park or auto valet, where you can get out of your Rivian at the office, or at the airport, and it goes off and parks itself.
While not promising anything, Philbin says he believes the current Gen 2 hardware and platforms should be able to support these upcoming features.
The second pillar for Rivian is its focus on active safety features, as the EV-maker rewrote its entire autonomous vehicle (AV) system for its Gen2 models. This focus allowed Rivian’s R1T to be the only large truck in North America to get a Top Safety Pick+ from the Insurance Institute for Highway Safety.
“I believe there’s a lot of innovation in the active safety space, in terms of making those features more capable and preventing more accidents,” Philbin says. “Really the goal, the north star goal, would be to have Rivian be one of the safest vehicles on the road, not only for the occupants but also for other road users.”

Read more
Jaguar Land Rover, Nissan hit the brake on shipments to U.S. over tariffs
Range Rover Sport P400e

Jaguar Land Rover (JLR) has announced it will pause shipments of its UK-made cars to the United States this month, while it figures out how to respond to President Donald Trump's 25% tariff on imported cars.

"As we work to address the new trading terms with our business partners, we are taking some short-term actions, including a shipment pause in April, as we develop our mid- to longer-term plans," JLR said in a statement sent to various media.

Read more
DeepSeek readies the next AI disruption with self-improving models
DeepSeek AI chatbot running on an iPhone.

Barely a few months ago, Wall Street’s big bet on generative AI had a moment of reckoning when DeepSeek arrived on the scene. Despite its heavily censored nature, the open source DeepSeek proved that a frontier reasoning AI model doesn’t necessarily require billions of dollars and can be pulled off on modest resources.

It quickly found commercial adoption by giants such as Huawei, Oppo, and Vivo, while the likes of Microsoft, Alibaba, and Tencent quickly gave it a spot on their platforms. Now, the buzzy Chinese company’s next target is self-improving AI models that use a looping judge-reward approach to improve themselves.

Read more