Skip to main content
  1. Home
  2. Gaming
  3. Legacy Archives

July Delivered Strong Video Game Sales

Add as a preferred source on Google
July Delivered Strong Video Game Sales
Image used with permission by copyright holder

While other U.S. industries have been hit by hard times and falling numbers recently, last month’s figures from NPD Group show that the video games industry has largely been immune, continuing to surge ahead. Industry sales jumped 28 percent from June, and 17 percent from July of last year.

The position of the respective consoles hasn’t changed much from last month. The Wii reigned supreme by selling 608,400 units, the PlayStation 3 lagged behind as a distant second with 224,000 systems sold, and barely edged out the older Microsoft Xbox 360, which hit 204,000 systems sold.

Recommended Videos

As for individual games, NCAA Football 09 and Wii Fit were the big winners, along with Guitar Hero: On Tour for the Nintendo DS. Profits for the software segment as a whole were way up – 41 percent from last year.

Nick Mokey
As Digital Trends’ Editor in Chief, Nick Mokey oversees an editorial team covering every gadget under the sun, along with…
Trying to cancel PS Plus? Sony might just make you an offer
Reports suggest some subscribers are receiving discounts of up to 50% before they leave.
Playstation Plus logo on sales

Ever tried cancelling a subscription only to be greeted with a "Wait! Here's a discount!" message? It looks like PlayStation has started borrowing that playbook. A growing number of users report being offered discounts of up to 50% on PlayStation Plus when attempting to cancel their memberships, making it one of the biggest retention offers Sony has rolled out in recent years.

Not everyone gets the same deal

Read more
Xbox’s Netflix strategy has reportedly failed. Now it’s betting on hardware again
After years of chasing the Netflix model, Microsoft's gaming strategy may be returning to hardware and first-party exclusives.
An Xbox controller being held up in front of an Xbox Series S

For much of the past decade, Xbox had one big idea: be the Netflix of gaming. Under Phil Spencer, Microsoft invested tens of billions of dollars into Game Pass, bought some of the industry's biggest publishers, and pushed the idea that subscriptions, not consoles, would define gaming's future. According to a new report from Bloomberg, that vision is now being rethought.

A new direction for Xbox

Read more
Xbox reportedly wanted 77 million Game Pass subscribers. It has just 30 million
Microsoft's biggest gaming bet fell far short of its original target, despite years of acquisitions and heavy investment.
Xbox Game Pass custom featured

Microsoft spent years positioning Xbox Game Pass as the future of gaming. But according to a new report from Bloomberg, the service has fallen well short of the ambitious goals Xbox originally set for it. The report claims Xbox executives targeted 77 million Game Pass subscribers by the end of fiscal 2026. Instead, the service reportedly sits at around 30 million subscribers today, which is less than half of what Microsoft had hoped to achieve.

Game Pass reportedly peaked earlier than expected

Read more