Xbox’s Netflix strategy has reportedly failed. Now it’s betting on hardware again
After years of chasing the Netflix model, Microsoft's gaming strategy may be returning to hardware and first-party exclusives.
For much of the past decade, Xbox had one big idea: be the Netflix of gaming. Under Phil Spencer, Microsoft invested tens of billions of dollars into Game Pass, bought some of the industry's biggest publishers, and pushed the idea that subscriptions, not consoles, would define gaming's future. According to a new report from Bloomberg, that vision is now being rethought.
A new direction for Xbox
