Skip to main content

Microsoft to throw its hat in the original programming ring

microsoft tvWe’ve given plenty of coverage to Netflix, Hulu, and Amazon’s efforts to create compelling original programming and we thought these companies would serve as bellwethers for the industry, letting others know if it’s safe to swim in untested waters. Apparently, however, that pool is just too crystal blue to ignore, as we now know that even Microsoft is setting itself up for a cannonball.

According to a report by Slash Gear, Microsoft’s Digital Media President, Nancy Tellem, said that Microsoft’s Los Angeles studio will be working on original content, with the goal of delivering it to Xbox users before year’s end.

Recommended Videos

It’s as if any entity that was ever frustrated by pursuing content deals is just saying, “ah heck with it! We’ll make our own show!” Of course, we’re sure that the decision wasn’t that willy nilly, but it will be interesting to see what kind of quality we get from the new players in the original programming game. If nothing else, this news certainly supports the theory that gaming is cozying up with all kinds of other media.

Delving deeper, it seems that Microsoft’s ambitions may even be grander than just an original series or two, as it has also stated that it would like to help usher in the next era of entertainment, by allowing viewers to interact directly with their favorite TV shows.

Going forward, the company is reportedly “looking at a very robust content production schedule,” and it seems that it’s now fully invested in turning its current and upcoming consoles into full-on media machines.

Stay tuned, it’s a good bet you’ll be hearing plenty more about the changing face of TV in the months ahead.

Adam Poltrack
Former Contributor
Adam is an A/V News Writer for Digital Trends, and is responsible for bringing you the latest advances in A/V…
Your next workout earbuds are $70 off for Prime Day
The Beats Powerbeats Pro 2 in orange sitting in front of their case on a stone.

There's two things going on right now. One, it's the middle of summer and you know that every time you go running you'll build up a sweat that can kill earbuds, which means you're probably after some good running headphones. Two, it's Prime Day, which means Prime Day deals are here. Combine the two together, and you'll find this deal on the Beats Powerbeats Pro 2, which are currently $70 off. That drops them from $250 to $180, making them much more appealing than they normally are. Tap the button below to see them for yourself, or keep reading to see why we think they're the perfect pickup for the season, our past experiences with them, and more about this great offer.

buy now

Read more
The Apple AirPods Max hit an all-time low Amazon Price for Prime Day
Apple AirPods Max with USB-C in Starlight.

If you're an Apple fan, then you probably know all about the Apple AirPods Max, now with USB-C charging. They're considered some of the best headphones for iPhone users for a reason, after all. But what you might not know is that they're now at an all-time low Amazon price of $399. This Amazon Prime Day deal saves you $150 off of the $549 headphones. Assuming you already know everything about the headphones, you can go ahead and tap the button below to start your purchase. Otherwise, keep reading for a bit of a memory jogging exercise and a look at why you should pick up this headphones deal.

buy now

Read more
An airport like you’ve never heard it before
Jordan Rakei recording the sound of an aircraft flying overhead.

Europe’s busiest airport has teamed up with a Grammy-nominated artist on a music project like no other.

Jordan Rakei was given access to all areas ... well, maybe not the runway when a plane was coming in ... at the U.K.’s Heathrow Airport to record numerous audio clips and soundscapes that he then incorporated into an ambient music track for travelers -- and anyone for that matter -- to enjoy.

Read more