Toshiba Cuts HD DVD Forecast as Sales Jump

dell takes a slice at apple with super thin latitude z dellz closed

Toshiba Corporation has announced it is substantially cutting its sales targets for HD DVD players in the wake of lackluster sales figures in the United States. Toshiba says it now expects to sell 1 million HD DVD players in North America by the end of 2007, a substantial reduction from its initial sales goal of 1.8 million players by the end of the year. “Sales in the U.S. have been slower than expected, and we are going to have to lower our U.S. sales forecast,” Yoshihide Fujii, head of Toshiba’s digital consumer business, told Reuters. The cutback will also impact Toshiba’s worldwide sales goals for HD DVD players.

Sony Corporation lost no time in continuing to declare victory for its own competing Blue-ray technology, telling Bloomberg in San Francisco yesterday it anticipates shipments of stand-along Blu-ray players in the United States may jump six-fold during 2007 to 600,000 units. Sony says movie titles exclusively available on Blu-ray will be the deciding factor, with Sony’s Randy Waynick claiming 14 to 15 of the “top 20 blockbusters” were available only on Blu-ray.

Although the Blu-ray camp has maintained the smoldering format war between HD DVD and Blu-ray a done deal for months now, it’s interesting to note even Toshiba’s reduced player sales forecasts outstrip anticipated Blu-ray standalone player sales. However, the market penetration of Blu-ray is currently being driven by sales of the so-far struggling PlayStation 3 game console, which includes a Blu-ray player.

Efforts to increase HD DVD adoption seem to have found some traction, with figures released by the HD DVD Promotional Group showing recent price rebates (which run through June 16) and promotions have pushed a Toshiba HD DVD player to the top of’s DVD player sales, and that HD DVD players now constitute 60 percent of all standalone high-definition players sold. Total HD DVD player sales now total 150,00 units, and the group says consumers bought 75,000 HD DVD movies during the month of May.

“Toshiba’s latest promotional efforts are clearly resonating with consumers and showing that price is king when it comes to hardware,” said Craig Kornblau, chairman of the North American HD DVD Promotional Group. Of course, this week, those Toshiba players will jump back up to $499.

However, overall consumers still seem to be taking a wait-and-see approach to next-generation disc formats: sales figures for both sides in the format war so far aren’t large enough to constitute significant consumer adoption.


This limited-time Dell deal cuts $330 off the price of the XPS 15

Dell is currently running a limited-time sale that is cutting the pricing on the XPS 15 down by $330, but only through Thursday, March 21, and with the use of a special coupon code. 

Xbox One X vs. PS4 Pro: Which console is more powerful?

Far from cooling down, the console wars are only getting more intense. We compare Microsoft's Xbox One X to Sony's PlayStation 4 Pro to help you decide which premium console is right for you.
Home Theater

The best Dolby Atmos movies for your home theater sound as good as they look

If you've got your hands on some sweet Dolby Atmos gear, the next step is to find films that take advantage of it. These are our picks in several genres for the best Dolby Atmos movies currently available on Blu-ray and streaming services.

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Home Theater

Here’s what’s new on HBO and what’s leaving in April 2019

Whether you're a cable lifer or a staunch cord cutter, there's never been a better time to get down with premium TV. April 2019 brings Game of Thrones season 8, BlacKkKlansman, and Crazy Rich Asians to HBO.
Home Theater

Tipping point? Streaming subscribers outnumbered cable in 2018 for first time

2018 was a very good year for the entertainment business as a whole, but it was especially good for streaming companies like Netflix and Amazon, says a new report by the Motion Picture Association of America.
Home Theater

TCL drops the price of its 75-inch 6-Series 4K Roku TV to $1,500

March is a great time for TV deals, and we've got a whopper: TCL has taken $300 off the price of its superb 75-inch 6-Series 4K HDR Roku TV, making it $1,500. That's the lowest price ever on this affordable TV.
Movies & TV

Comcast launches Xfinity Flex, a $5-a-month service aimed at cord cutters

For $5 a month, Xfinity Flex gives existing Xfinity internet subscribers a 4K- and HDR-ready set-top box that can stream video from YouTube, Netflix, Hulu, as well as free TV from apps like Cheddar and ESPN3.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.
Movies & TV

HBO’s Deadwood movie rustles up a trailer and a release date

This spring, HBO's long-awaited Deadwood movie will explore what happened 10 years after the events of HBO's award-winning drama, giving the series a finale 13 years after the show was canceled.
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Home Theater

Kanopy privacy breach reveals which movies members have been streaming

Free video streaming site, Kanopy, has been inadvertently publishing millions of lines of web log data for days, according to a new security report. A bad actor could guess a person's identity and see what they've been watching.
Home Theater

March Madness deal alert: Get a 43-inch LG 4K HDR TV for just $270

March is a great time to find a deal on a new TV, and this one is worth every penny: Walmart is selling LG's 43-inch 43UK6300PUE, a very capable 4K HDR Smart TV, for almost 50 percent off the regular price, at $270.
Home Theater

How to connect your Roku device to your hotel room’s TV

Staying at a hotel, but can't bear to be parted from your favorite streaming shows and movies? Take them with you with our complete guide to using your Roku on the road when staying at a hotel.