The end-of-year holidays are important for Internet retailers, and eBay definitely wants access to the spending frenzy as it issues press releases touting celebrities’ successful purchases, including consumer electronics grabs by Jessica Simpson, Sela Ward, and Eva Longoria.
However, a less pleasant side of eBay is emerging: strong increases in hijacked member accounts, auction fraud, and counterfeit goods being sold over the service. According to the BBC, eBay’s director of trust and safety Gareth Griffiths admitted to “extreme growth” in the number of account hijacking and fraud incidents during 2005, and another company spokesperson refused to deny that the number of compromised and hijacked accounts might number in the tens of thousands.
Naturally enough, the BBC’s reporting focuses on the U.K., reporting that eBay is drawing the ire of both brand manufacturers and law enforcement officials for the amount of fraud on the site and the amount of time eBay takes to respond to requests for information or reports of criminal activity. For instance, Adidas told the BBC up to 40 percent of 12,000 auctions for its goods the company monitored were selling counterfeit items, and clothing brand Ben Sherman said eBay took five days to close a series of counterfeit auctions, by which time many of the items had been sold. Law enforcement officials have reportedly characterize eBay’s slow response times as “obstructive;” North Yorkshire Trading Standards claimed eBay took two months to provide information on suspects.
Some of the problems faced by eBay are created by criminal enterprises and fraudsters, rather than by eBay itself. So-called “phishing” schemes trick eBay members into revealing their account information, and eBay in part characterizes the growing problem as external to the site and the fault of its users for responding to schemes and not maintaining up-to-date security software.
“Phishing” attempts usually take place via email purporting to be from eBay, requiring users to update their account details. However, the links embedded in the message take the user to a site controlled by the fraudsters, who collect the requested account information and use it to take over the user’s legitimate eBay account, or sell the information to those who will. (And these phishing email messages are very common: my personal spam folder contains more than 600 such messages I’ve received since July, 2005