Despite reports out of Nielsen last week that Google’s search share by total searches had dropped in the month of December, new numbers from Efficient Frontier show the search company still going strong using advertising spending as a metric. According to EF, Google now soaks up 76 percent share of the search engine ad spending, which is right on par with what it held for the third quarter (though reflecting a slight 2 percent year-on-year decline).
While Google shows little sign of losing its lead, Yahoo has managed to make progress against the other search engines competing to chase Google. The company elbowed out another 1.9 percent market share in the third quarter, then 0.5 percent in the fourth quarter, to boost its total share to 20 percent. That brings the company’s year-on-year gains to 3 percent.
Microsoft LiveSearch holds the number three spot on EF’s charts, taking in 4.2 percent of total search advertising spending.
Editors' Recommendations
- Get $50 off Google’s Nest Learning Thermostat for a limited time
- Google Nest sale: Get up to 22% off cameras and doorbells
- How to reset a Google Nest Mini smart speaker
- How to use the Google Home app on a computer
- The best smart light switch for Alexa, Google Home, and HomeKit
