Skip to main content

Samsung makes teens earn their gaming time at LANdry video game laundromat

Samsung – LANdry
If there’s something nearly everyone on the planet can agree on, it’s that nobody likes doing laundry. Plain and simple. Understanding this to be one of humanity’s pillars of existence, Samsung decided it would attempt to make this dreadful chore a bit more appealing by openingthe world’s very first gaming laundromat. Dubbed LANdry, this innovative new laundromat boasts high-speed internet access and top-of-the-line gaming PCs that visitors can enjoy only after they’ve begun washing a load of dirty laundry. If this doesn’t get people to clean their clothes, we don’t know what will.

With a pilot location set up in Sweden, Samsung’s flagship LANdry laundromat features the company’s new AddWash washing machine release just this week. Immediately upon entering the laundromat, customers are handed a Samsung Galaxy S7 smartphone, which they then use a timer. As the customers load their dirty laundry, select the appropriate cycle, and subsequently wait (however impatiently) for the wash to finish, the timer begins keeping track of the duration of the wash. While waiting the roughly one hour for the clothes to be clean, they can then make use of the nearby gaming PCs.

“Teens spend less time on housework now than ever. We set up a unique laundromat, featuring the Galaxy S7 and AddWash washing machine, to see if we could make teenagers look at chores in a new way,” said Samsung.

As soon as the timer ends — i.e., the wash is done — the game turns off, regardless of where the player is in their particular mission, game, quest, etc. Samsung says it’s installed the machines to act in this way to make sure users don’t hog the machines and to urge them to unload and fold their laundry. While the company says this is merely a ploy to get teenagers interested in participating in everyday chores, it’s also a fairly solid marketing campaign for itself and its products — namely the Galaxy S7 and the new AddWash machines.

At the time of this writing, it is unknown whether or not Samsung plans on expanding the LANdry gaming laundromat outside of Sweden, though you can’t deny the potential popularity of such a business considering gaming’s global reach.

Editors' Recommendations

Rick Stella
Former Digital Trends Contributor
Rick became enamored with technology the moment his parents got him an original NES for Christmas in 1991. And as they say…
Samsung and Google partnership finds a shared home for SmartThings
The Google Nest Audio speaker on a table.

Matter — the interoperability protocol that will bring smart devices from different brands under a single umbrella of control — is less than a month away from its official launch. Ahead of the grand reveal, Samsung and Google have announced a partnership that adds a convenient element of interoperability to their respective smart home ecosystems.

Sounds confusing? Well, here’s the easy breakdown. Samsung, in collaboration with partner brands, sells a wide range of smart home devices, from doorbells and switches to lights and garage door openers. However, barely a few of those SmartThings gadgets worked seamlessly with Google’s Home app for controlling smart home gizmos.

Read more
Samsung Gaming Hub expands with Amazon Luna’s addition
The Amazon Luna app running through Samsung Gaming Hub.

Samsung Gaming Hub's hold on cloud gaming just got a little bit stronger with the addition of Amazon Luna. Starting today, August 3, those who own Samsung's 2022 smart TVs can see what Amazon Luna's cloud gaming subscription service offers.
Samsung previously confirmed that Amazon Luna would come to the service, but it was not part of Samsung Gaming Hub as it originally rolled out on June 30 with cloud gaming services like Google Stadia, Nvidia GeForce Now, and Xbox Game Pass. After today, Samsung Gaming Hub users in North America can access Amazon Luna, which brings the total number of streamable games on the hub to over 1,000.

Amazon Luna is a channel-based cloud gaming platform that first entered beta in late 2020. Digital Trends reviewed the platform earlier this year, but only gave it two-and-a-half stars. "Amazon Luna is a decent cloud gaming platform let down by a lack of compelling experiences," the review says. "Content is king, and with stiff competition from now-restructured Stadia and Game Pass-driven Xbox Cloud Gaming, Luna doesn’t do much to stand out. It has some uses for very specific audiences and situations, but that isn’t enough to justify a monthly subscription for most people."
Although we don't think this is an amazing service, it's still worth checking out for Samsung Gaming Hub users if they have an Amazon Prime subscription. Amazon Prime members can access a few games on Amazon Luna, free of charge, each month, so they'll always have something to play. Throughout August, Amazon Prime members can play Control: Ultimate Edition, Steel Assault, a remake of Myst, and Garfield Kart: Furious Racing for free.
Samsung Gaming Hub is available now on 2022 Smart TVs at the BU8000 model and above and Samsung's Smart Monitors Series. 

Read more
Samsung expands its TV cloud gaming lineup with Amazon Luna and Twitch
A player uses the Samsung Gaming Hub on a smart TV.

Samsung has begun rolling out its new Gaming Hub on its 2022 line of smart TVs and monitors. To coincide with that launch, the company announced that Amazon Luna will be joining the service soon. Samsung Gaming Hub will also include an unexpected Twitch integration at launch.

Samsung Gaming Hub is a new feature that'll be available on Samsung's smart TVs and monitors going forward. It's a dedicated hub that features several cloud gaming apps. That means that you'll be able to play games on your TV without a console or high-end PC. You'll just need a good enough internet connection to stream them.

Read more