Skip to main content

Bumble introduces BFF, which lets you swipe right for female friends

Dating apps are entering uncharted territory — the purposeful friend zone. Bumble, the mobile dating tool that was already innovative in its female-first approach, is now disrupting the dating space again. This time, it’s with the introduction of the BFF mode. Rather than swiping to find potential romantic prospects, this new mode lets women find platonic relationships as well. Because let’s face it, as hard as it is to find a significant other in this day and age, finding a dependable entourage may be even more difficult.

So how does it work? BFF mode does operate on the rather antiquated presumption that when you’re looking for friends, you’re looking within your same sex.

Related Videos

So in Bumble, when a user departs from swiping for dates, they’ll just be swiping for other damsels if the user is a woman, or gents if the user is a man. The same algorithm will be applied, so just as you’d see potentially compatible relationship matches, you’ll see suggestions for good friends. If a friend catches your eye, you’ll swipe right, and if the respondent agrees, you’ll be connected. From there, you’ve got 24 hours to strike up a conversation and see if you can really pick friends based on looks alone.

I mean, it’s almost like rushing a sorority or a fraternity.

Single? Taken? Doesn't matter! Now everyone can use Bumble. Bumble BFF is live in @AppStore! #download #update now!

— Bumble (@bumble_app) March 4, 2016

To keep you from confusing your friend conversations with your potentially boyfriend conversations, your BFFs will appear in green, while the romantic prospects will be highlighted in yellow.

It’s a daring move for the app, founded by Tinder co-founder Whitney Wolfe in December 2014. It marks the first time that a dating application has purposefully moved into the friends-only space, though research shows that an increasing number of users are using the apps for that purpose already. And given Bumble’s rapidly growing user base, having this friendly approach may make the world of online dating seem all the more palatable to those looking to first dip a toe in before taking the plunge. With 1.5 million users added since January alone and 100 million messages exchanged in the last three months, Bumble has a loyal fan base just waiting to try something new.

And that something new is the digital search for your next BFF.

Editors' Recommendations

Match Group sues Bumble for alleged patent infringement
bumble bff mode dating app 1

Recode is reporting that Match Group, which owns Tinder, Match, and other online dating services, is suing one of its biggest competitors, Bumble, for alleged patent infringement. Bumble is an online dating service that requires women to initiate the conversations between users.

Bumble was created by one of Tinder's co-founders, and Match Group is alleging that Bumble infringed one two of its patents. One of those was Tinder's famous swipe-to-connect feature. The lawsuit also claims that two of Bumble's early executives, Chris Gulczynski and Sarah Mick, stole “confidential information related to proposed Tinder features," such as the ability to let users go back if they accidentally skipped over someone they were interested in. Both Mick and Gulczynski worked at Tinder prior to moving onto Bumble.

Read more
Tinder follows Bumble’s lead with upcoming women-talk-first feature

Tinder (the famous dating app), the crown jewel in Match Group's dating empire, is following the lead of Bumble, one of its biggest competitors. This week Match Group CEO Many Ginsburg announced that the company would introduce a women-talk-first feature in a future Tinder update during an interview on MarketWatch. While Ginsburg said the feature would be released in a future update, she did not specify when we may expect to see it.

Ginsburg announced the Tinder update as part of a company-wide effort to "curtail bad behavior, any negative behavior or advances, and inappropriate communication." While the update will allow women to initiate conversation with other users, it's unclear exactly how the change will curtail inappropriate behavior since it does nothing to actually address those behaviors.

Read more
Clear your weekend — the Tinda Finger swipes right on 6,000 people per hour
tinda finger

Some Tinder users are quite selective, perusing the available selections on their phone for hours before finally deciding to “like” someone. Others -- not so much. If you fall into the latter category and experience thumb cramps as a result of swipe after swipe on profile after profile, then you might want to check out this crowdfunding project. The upcoming Tinda Finger, currently in development with pages on both Kickstarter and Indiegogo, may be just what you need to finally find that special someone.

Billed as “The Essential Accessory for Mobile Dating Users,” the Tinda Finger device plugs into the charging port on the bottom of your iPhone or Android smartphone. Once it kicks into action, the Tinda Finger swipes right -- on everyone. At 100 revolutions per minute, the Tinda Finger boasts an impressive rate of 6,000 swipes per hour, letting you proclaim your interest in a massive number of potential companions in a very short period of time.

Read more