Google’s Pixels have always been an interesting line to follow, but the company has treated them as an experiment up until 2021. That’s when Google launched the revolutionary Pixel 6 paired with its Tensor chip. This year saw Google iterate upon that with the Pixel 7, along with the launch of the much-anticipated Pixel Watch. Now, according to rumors, next year might be set up to be the best year for Pixels so far.
Reports from reliable sources paint a picture of a Google Pixel Fold, while the Pixel Tablet has already been announced, with the regular Pixels bringing up the rear. If Google plays its cards right with
The Pixel Fold is a device that’s all but guaranteed to debut as the best Pixel device of 2023. Also dubbed the “Pixel Notepad” in some reporting, it’s rumored to be Google’s first foray into the world of foldables. If true, this will see Google not only beat Apple to the folding punch, but also take the envious position of being one of the only Western phone makers selling foldables.
Say what you think about folding phones, and I certainly have, but there’s no denying they have an elegant allure. In conversation with my mom on the phone, I heard her enthuse about the Samsung Galaxy Z Fold 4 her friend had. It’s not worth giving up the Apple ecosystem for, mind you, but you could see her head turning.
Google has rarely been one to innovate with hardware. The company has almost always labored on the trail first carved out by others. Whether it came to Soli and face unlock or even something as out there as building its own chipset — someone else did it first. As with Apple, it doesn’t matter. Google creating a premium foldable experience while the American and European markets are still solely defined by Samsung could see the company’s hardware brand shine more brightly than it already has.
Of course, foldables remain a risky investment for companies and buyers alike. Even as Samsung goes all-in with them and pushes inviting trade-in deals to get customers started on the foldable treadmill, it’s still eclipsed by the S-Series in terms of sales. Despite it being years since their debut, foldables are still at the point where they could go the way of the MacBook and define an entire era of mobile computing. Or they could go the way of the Surface Pro and remain a niche form factor defined by one manufacturer and a handful of dabblers. For Google, the former would be ideal with the
It’ll need to have a strong pitch for the Pixel Tablet. Pixel phones offer helpfulness and powerful cameras over other
That may be beside the point, though. Former PC Mag analyst Sascha Segan believes the Pixel Tablet exists primarily to spur software development for the
Other than these — shall we say — moonshots, Google is also expected to launch the Pixel 7a, Pixel 8, and 8 Pro through 2023. These are known quantities that can be predicted without even the aid of leaks. The Pixel 7a would slot somewhere between the Pixel 6 and the 7 in terms of hardware, and the company will certainly put a Tensor 2 chip in there. As for the
While these devices aren’t anything special for Google, they are important. The Pixel 7a is the phone that’ll appeal to the masses, and it’ll also help bring Pixels back into public consciousness in the middle of the year. The
The Pixel line has grown from one device a year, to three devices a year, to this year’s five. And 2023 may see it balloon to as many as seven. Google has had many Pixel lineups before. The company would have a very powerful sales pitch. These Pixels have had over eight years to get good at making your lives better. Now, they’re there.
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