Skip to main content

In Japan, iPhones are 8 of the top 10 best-selling smartphones

apple iphone 5c vs 5s rear
Digital Trends

At the beginning of November, research showed Japan had overtaken the U.S. as the place where the iPhone was most popular. A massive 37 percent market share was recorded, just beating America’s 36 percent, and the attention being given to Apple’s new smartphones was described by one industry watcher as, “Overwhelming.”

Now, we’ve got a glimpse of just how adored the iPhone is in Japan, as BCN Ranking, a company which tracks purchases in the country, has released its figures for mobile phone sales during the first week of December. It shows the iPhone, in various guises, occupying an astonishing eight of the top ten available positions. The only other devices to get a look in are the Sony Xperia Z1 at number 10, and the Sharp Aquos 302SH at seven.

Looking back over BCN’s numbers for November shows Apple pummeled the competition into submission even more, with only the Xperia Z1 squeaking in at number 10, while the iPhone took up the top nine. You may be wondering how two phones – the iPhone 5S and 5C – can occupy eight or nine positions in a chart, but not only does the data cover sales on all the major networks in Japan, but it’s also split up according to the amount of onboard memory too.

The chart confirms the popularity of the iPhone 5S compared to the iPhone 5C, with the colorful 5C only holding position six and nine in the weekly charts, a drab showing compared to the iPhone 5S. This isn’t a localized trend either, as research carried out at the end of October showed the 5S was nearly twice as popular with buyers around the world than the 5C.

This has had the knock-on effect of the 5S being hard to find, but new data has recently shown the range-topping iPhone model is approaching 100 percent availability in stores across America. As for Japan, with sales as high as these it’s probably going to remain in high demand for a while yet.

Editors' Recommendations

Andy Boxall
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
iOS 18 is official. Here’s how it’s going to change your iPhone forever
Screenshots of new features in iOS 18.

It’s been a long time coming, but it’s finally here: iOS 18 has just been announced at Apple’s Worldwide Developers Conference (WWDC) 2024 keynote. And, like the rumors have been saying, this is a very big, juicy update for your iPhone.

There's been a lot of anticipation for iOS 18. Rumors and leaks for the new update have been particularly intense this year, more so than iOS 17 rumors last year. So, was the hype worth it? Here's what's coming to your iPhone with iOS 18.
Home screen changes

Read more
5 reasons why you shouldn’t buy the iPhone 15 Pro
iPhone 15 Pro in Natural Titanium held in hand in rose garden archway.

Apple’s iPhone 15 series came out last September, including the base model iPhone 15, the larger iPhone 15 Plus, the higher-end iPhone 15 Pro, and the top-of-the-line iPhone 15 Pro Max. These are Apple's latest offerings, at least until the iPhone 16 comes out later this year.

I got my iPhone 15 Pro on launch day, and it’s been my daily driver ever since. I picked a Pro model over the standard one because I like having the triple-lens camera system and the new Action Button. But I only went with the smaller iPhone 15 Pro instead of the Pro Max because I prefer more compact phones.

Read more
Here’s how iOS 18 is going to overhaul your iPhone’s email app
An iPhone showing the home screen in someone's hand.

We're just days away from Apple's Worldwide Developers Conference (WWDC 2024), which means we're about to get our first look at iOS 18. The new iPhone operating system is expected to get RCS texting in the iMessage app, more customization options for the home screen, and maybe a significant design change overall. Now comes word that changes will be made to the native Mail app.

According to AppleInsider, the Mail app is about to undergo a significant transformation. It's getting a powerful new search tool, Smart Replies, automatic sorting for different email types, and more. But the real excitement lies in the app's expected integration of AI functionality, a feature becoming a hallmark of iOS 18.

Read more