Sony Pictures released the first, red-band trailer for Sausage Party this week (shown below, and of course, it’s Not Safe For Work), and the brief preview suggests that the film will certainly live up to its restricted-audience rating.
Co-directed by Conrad Vernon (Shrek 2) and Greg Tiernan (Thomas & Friends), Sausage Party features an impressive voice cast that includes co-writer and producer Rogen, as well Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton, and Salma Hayek. The film is based on a script penned by Rogen, Hill, and Rogen’s frequent collaborator, Evan Goldberg.
Sausage Party casts Rogen as a lone sausage who leads a group of groceries on a mission to save themselves from the person who took them from the store, and then inform their fellow supermarket products of the dire fate that awaits them when they leave the shelves.
An early version of the film debuted Monday at the South by Southwest Film Festival, offering the first look at the first “R”-rated, computer-animated comedy to come from the team responsible for Superbad, Neighbors, and various other recent, raunchy comedies. The film is also the first “R”-rated computer-animated feature to have a theatrical release since 1999’s South Park: Bigger, Longer & Uncut.
Sausage Party is scheduled to hit theaters August 12.
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