New video sharing app imDown promises to change your video experience on mobile

By Lulu Chang Published February 23, 2016

When it comes to mobile technology, we’ve definitely mastered the art of sharing photos via our smartphones. When it comes to capturing any single moment in time, it seems that we’ve got no problems. But less explored and more mysterious still is the realm of video sharing — until now, that is. Today, the new Full-Screen Vertical (FSV) video sharing app imDown hits app stores for download, and will allow content creators and storytellers alike to upload and share their content to be viewed on mobile devices in the way it was meant to be seen. The app promises a new way to experience video in a truly captivating way, all by taking advantage of the vertical landscape.

While most videos you’ve watched on your phone (up until now, of course) have forced you to turn your device length-wise (or otherwise put up with a very small screen), imDown is getting ready to amend that bad habit. The imDown team claims that vertical video “is found to increase viewer engagement nine times more than horizontal,” and of course, it also makes for a more seamless viewing experience.

“We are providing content creators with a fast and easy way for them to transform their videos into a format we are now more accustomed to consuming — vertical and full screen,” imDown founder and CEO Jose Llorens says. “This is just the beginning for mobile video. With imDown, we are making this content accessible for everyone to discover video in this growing format.”

Users will be able to upload content that is up to a minute long, and will also be able to tag uploads so that they’re searchable by other members of the imDown community. Categories currently include topics like Adrenaline, Beauty, Creative, Epic Fails, and of course, Twerk.

“imDown is more than an app,” the team says. “It is a lifestyle committed to encouraging people to share their stories with the world in the best way possible.”

Former Contributor

Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…

Topics

Phones

T-Mobile’s new plans let you pick your own perks instead of a fixed bundle

T-Mobile launches T-Mix plans with customizable perks and three pricing tiers.

Are you tired of paying for streaming services you never watch just to get a phone plan feature you actually want? T-Mobile has good news for you! The carrier is rolling out new plans, called T-Mix, in early November to replace its old Experience lineup with a build-your-own perks system called Picks.

The benefits you choose vary from streaming and gaming to food delivery, AI, satellite service, and phone discounts. But if you are satisfied with your existing plan, you can keep it.

Phones

Apple is investigating cracked screens on the iPhone Duo and replacing broken units

Apple assures that not all units of the iPhone Duo are affected by the display issue.

iPhone Duo screen in the hand.

Merely days after the iPhone Duo hit the shelves, images of broken screens on the phone started popping up across social media. Until now, it’s been unclear what’s causing the line of defective pixels that appears vertically along the crease, as well as horizontally, on the phone’s inner display.

Apple has finally acknowledged the issue, which has shown up on iPhone Duo units owned by customers as well as demo units in stores. In a statement shared with Bloomberg, Apple says that not all iPhone Duo units are affected and that those that are tend to show the display fault early on. The company added that users who experience problems with their iPhone Duo display should contact AppleCare for a replacement.

Phones

Apple quietly hopes to end the gizmo right-to-repair war. The iPhone Duo is the latest specimen.

The right-to-repair movement has entered its fine-print era.

iPhone Duo on MagSafe mount with screen half open

Not long ago, Apple treated independent repair like an act of outright hostility. The Cupertino giant locked down parts with serial-number pairing, while repair tools remained firmly out of reach of anyone outside its authorized repair network. More importantly, the company waged a legal and lobbying battle against right-to-repair legislation.

I've covered enough of these fights over the years to know what a shift looks like. That's why what happened in October 2026 genuinely caught me off guard. The day the iPhone Duo went on sale, what may be the most mechanically complex iPhone to date, Apple pulled off a surprising about-face. It published teardown-style repair manuals for a handful of major components.