Skip to main content

Update: Blackmagic temporarily slashes price of Pocket Cinema Camera by half

Update on July 17, 2014: Blackmagic made some noise at last year’s NAB Show for unveiling a pocket camera that shoots RAW uncompressed video, pricing it at less than $1,000. Well, if this pro-quality camera had you intrigued and you’ve waited this long to get one, you should know that it has gotten cheaper. For a limited time, you can get your hands on one for $495. But act fast, as the pricing only last until August 31, 2014, or until supplies run out.

We have worked hard to set up this exciting special price to allow more people to afford a super compact digital cinema camera that they can personally own,” says Grant Petty, CEO of Blackmagic Design, in a press release.

We aren’t sure why Blackmagic is slashing the price in half, but when price drops like this happens, it could signal a replacement product is on the way, and they are clearing shelves of older equipment. Perhaps Blackmagic wants to get more of these cameras into filmmakers’ hands, or that it isn’t selling as well as the company hoped. Whatever the guesses, as Pop Photo points out, if you’re a budding filmmaker looking for affordable professional equipment, this is a good opportunity to try it out. (H/t Pop Photo)

Original article: Bragging that your digital camera can shoot 1080p high-definition video these days is like saying it can take photos; video recording is now a standard feature found in even in the most affordable point-and-shoot. While the recorded footage is fine for sharing amongst friends and family, most digital cameras aren’t suitable for shooting cinematic features. Unless, of course, you’re talking about Blackmagic Design’s new Pocket Cinema Camera, which was announced this week at the NAB Show in Las Vegas – a tradeshow that doesn’t target consumers but is highly important to those in the film and broadcast industries.

While the equipment demoed at NAB tend to be in the high thousands –Blackmagic also announced its Production Camera 4K, which costs $3,995 (although that’s considered “affordable” by industry standards) – the Pocket Cinema Camera is making noise for its $995 price tag (lens not included), which makes it attainable to general consumers who dabble in video. If you’ve been looking at video-capable DSLRs or a camera like the Canon EOS M, you now have another option.

Shipping in July, the Pocket Cinema Camera is a highly compact and portable shooter that uses the Micro Four Thirds mount, so it’s compatible with MFT lenses from the likes of Olympus, Panasonic, Sigma, and Tamron, as well as pro cinema lenses via an MFT adapter. The camera’s features include a Super 16mm 1080HD sensor, 13-stop dynamic range, lossless compressed CinemaDNG RAW capture, 3.5-inch LCD, Micro HDMI out, external mic input, and SD card storage. Blackmagic says the camera contains most of the features of the larger Cinema Camera that was announced at last year’s NAB.

Besides the convenience offered, the Pocket Cinema Camera’s super-wide dynamic range means it can shoot feature film quality video akin to professional Super 16 cameras – with increased detail in black and white areas – and not the typical digital camera quality video.

(This article was originally published on April 10, 2013)

Enid Burns
Enid Burns is a freelance writer who has covered consumer electronics, online advertising, mobile, technology electronic…
New Leica Lux app turns your iPhone into a Leica (sort of)
The Leica LUX app for the iPhone.

If you’ve always coveted a Leica camera, but don’t have the absurd amount of money required to buy one, then perhaps you can make do with camera maker’s new Leica Lux app instead.

Currently only available for the iPhone, the Leica Lux app promises an experience about as close to a Leica as you can get without actually owning one.

Read more
Best GoPro deals: Save on action cameras and accessories
Prime Day 2022 GoPro deals graphic.

Action cameras are great for recording your active lifestyle; whether it's tracking through a mountain range or skiing down a slope, they can keep up with even the most strenuous activity. Of course, one of the best action camera brands is GoPro, and there are a lot of options you can pick from within its lineup, with a lot of great deals on the base camera and other accessories, of which we've collected our favorites below. You could also check out these drone deals to give you another cool perspective, or if you don't want to grab a GoPro, these camera deals might be good for you instead.
Best GoPro camera deals
GoPro HERO9 Black (open box) -- As low as $156

The GoPro HERO9 Black is a bit of an older GoPro at this point, but that certainly doesn't mean that it's geriatric, and the older age means you can get it for a lot cheaper. It has a large front screen for you to work with, and it can take 27MP stills, although the 5k video recording is a little bit pointless on a model like this. It has a larger battery, which is nice, and if you're okay with going for a refurbished or open-box version, then you can save a little cash.

Read more
Hurry! The GoPro Hero12 has a $100 price cut at beat buy
GoPro HERO12 offers waterproof use.

There are a lot of action cameras on the market, but one of the best and most well-known is the GoPro, so if you want something that can handle your active lifestyle, a GoPro is a great option. That said, GoPro cameras can be quite expensive, which is why you'll likely want to grab a deal on one to save you a little bit extra. Luckily, this GoPro Hero12 has a great deal on it from Best Buy that discounts it down to $300 from $400, saving you a solid $100, which is a nice discount.

Why you should buy the GoPro Hero12
One of the most important parts of any action camera is its video quality, and you'll be happy to know that the Hero12 can manage a whopping 5k at 60fps, which is pretty impressive for something so small. If you need more frames, you could go for the equally impressive 4K at 120fps, which is still quite impressive, and you could even go as fast as 240fps at 2.7K, so you have a lot of options when it comes to resolutions and framerates that work best for you. Another big positive is that the Hero12 has a pretty large field of view and can capture an aspect ratio of 8:7, which is pretty massive, all things considered.

Read more