Finally, a camera strap that doesn’t strain your shoulders

Of the dozens of camera straps I’ve used throughout my career, not a single one has addressed what I consider to be the biggest issue — shoulder and neck strain.

No matter how wide or padded the straps are, at some point or another, all of them begin to put strain on your neck or shoulder, depending on how you prefer to secure your camera. Especially when it’s anything larger than a mirrorless camera attached to the strap, such as a DSLR or medium-format film camera.

To rid the world of this problem, leather goods manufacturer Ponte Leather has created a new camera strap designed to move the strain off your shoulder and on to your back.

As the above video shows, the strap — which comes in both leather and canvas materials — is aesthetically similar to almost any other camera strap on the market. What sets it apart is a unique closure that securely attaches to the handle of a backpack. By attaching the camera strap in this manner, the weight of your camera and lens is distributed more evenly across your body, rather than weighing down on your collarbone.

Without a backpack, the strap is little more than a novelty, but considering it’s targeted towards travelers, it’s likely it’ll be used alongside a backpack more often than not.

Another benefit of having the camera attached to your backpack is that it’s far less likely to slip off your shoulder by accident or be taken by a thief.

Ponte Leather is looking to kick-start the camera strap into production through Kickstarter. Currently, the campaign has secured less than half of its $10,000 goal, but with 13 days left, it’s by no means out of reach.

The canvas strap is available for a pledge of $26, while the leather one will set you back $59. Delivery is planned for November 2016, but as with all crowdfunded projects, this may or may not be the case. For more information and to secure your pledge, head on over to the Kickstarter campaign.

Mobile

Xiaomi is preparing to set records with 48-megapixel phone camera

Bigger doesn't always mean better, but it certainly makes headlines. Chinese mobile giant Xiaomi is set to release a phone camera with a staggeringly large 48 megapixels on a single sensor.
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Computing

These laptop bags will keep your notebook secure wherever you go

Choosing the right laptop bag is no easy feat -- after all, no one likes to second-guess themselves. Here are some of the best laptop bags on the market, from backpacks to sleeves, so you can get it right the first time around.
Photography

Leica targets street photographers with a pricey camera bundle

Described by the camera company as "your perfect companion in the city," Leica's Street Kit comprises a Leica CL camera body, a 23mm (35mm full-frame equivalent) F2 lens, batteries, a handgrip, and a black leather carrying strap.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.