Facebook opened the Internet.org platform today, giving developers in developing markets a way to create apps and websites. Aside from Facebook’s own services, Internet.org is intended to provide people in those markets with access to the Web, with particular focus on job listings, healthcare, and education. Another interesting addition to Internet.org is agricultural information, which is essential because many people in developing countries still rely on subsistence farming.
“We’re building an open platform and anyone who meets these guidelines will be able to participate,” said Facebook CEO Mark Zuckerberg. Zuckerberg put forth three guidelines for developers who wish to participate in Internet.org; exploration of the entire Internet, efficiency, and technical specifications.
“For most people who aren’t online, the biggest barrier to connecting isn’t lack of infrastructure — more than 80 percent of the world’s population already lives within range of a mobile signal. Instead, the biggest challenges are affordability of the Internet,” he said, citing the high prices ISPs charge for Internet access. According to the National Cable and Telecommunications Association, a 2013 study cited several developing nations where ISPs charged monthly fees that exceeded the average person’s income, particularly in Africa.
Zuckerberg also cited efficiency, saying developers needed to take a minimalistic approach when developing apps for Internet.org. “Websites that require high-bandwidth will not be included. Services should not use VoIP, video, file transfer, high resolution photos, or high volume of photos,” he also added.
Facebook has partnered with many tech companies for Internet.org, including Ericsson, Mediatek, Opera, Samsung, Nokia and Qualcomm.