Skip to main content

Tumblr’s in-stream ads are a hit! Just kidding, users hate it

tumblr in stream ads with dennys
Image used with permission by copyright holder

Hate it or love it, Tumblr’s in-stream ads are a go, and the first partnership hitting the site is between the platform and … Denny’s. 

Yahoo needs to turn a profit now that Tumblr is under the watchful eye of Marissa Mayer and Yahoo, which paid $1.1 billion for its network of creative, young users and their surplus of “cool” content. Yahoo’s is certainly trying to evolve it’s image, although launching in-stream ads with Denny’s feels like an odd choice. 

The Denny’s ads, and the rest like it, are now going to show up on the dashboard. Not only will posts from your friends be showing up, so will these new native ads – ads that look like they belong with the rest of the posts on the platform – from brands like AT&T, ABC, Ford, GE, Pepsi, Universal Pictures, and Warner Bros. If you’re following a brand, how can you tell that you’re looking at an ad? You’ll see a dollar sign ($) at the top right-hand corner of the post.

In 2012, Tumblr brought in $13 million in revenue, which might sound like a big number, but it’s respectively low. Tumblr’s advertising products, “Radar” and “Spotlight,” weren’t enough to draw in the big bucks, as it turns out. They were more subtle than the new native in-stream ads are, but the attempt is to try and give these advertisements more eyeballs while also making them fit into the Tumblrsphere.

Despite the attempts to maintain harmony, Tumblrers are reacted as you probably assume they are: Badly. The many users who have been enjoying the freedom of ad-free browsing in their dashboards don’t have many nice things to say about the change to their dashboards. 


Editors' Recommendations

Francis Bea
Former Digital Trends Contributor
Francis got his first taste of the tech industry in a failed attempt at a startup during his time as a student at the…
WhatsApp now lets you add short video messages to chats
WhatsApp logo on a phone.

You can now send short video messages in a WhatsApp chat, Meta announced on Thursday.

A video message can last for up to 60 seconds long and is protected with end-to-end encryption.

Read more
Musk shows off new X sign on top of San Francisco HQ, but the city’s not happy
The new X sign replacing the Twitter logo on the company's headquarters in San Francisco.

Soon after Elon Musk tweeted a drone video showing a new white light in the shape of an X atop the company’s headquarters in San Francisco on Friday, the Associated Press (AP) reported that the city had decided to launch in investigation over concerns that the sign's installation may have broken rules.

The X logo is replacing the iconic Twitter bird as Musk continues efforts to rebrand the social media platform that he acquired in October.

Read more
Threads has lost half its users, according to Meta chief Zuckerberg
Instagram Threads app.

Meta’s Threads app looks set for an uphill climb if it’s ever to take the microblogging crown from Twitter, which is currently being rebranded as X.

Meta CEO Mark Zuckerberg recently told employees that despite its impressive start in early July when around 100 million people activated a Threads account in its first five days of availability, more than half of those users have stopped checking in.

Read more