A TV that aspires to art? If a chair can be in a museum, why not?

A TV that aspires to art? If a chair can be in a museum, why not?

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sony bravia tv design river logo blackIf you haven’t heard, we’re in the prime time of television. Ever since shows like Breaking Bad and Mad Men invigorated discussion of TV-as-art, just about every genre has seen some ensemble production that’s filled our living rooms with awe. Oh, and chances are your living room is a work of art now, too. Passion for interior design is exploding, with people taking an interest in every item they add to their homes.

Looking at these two trends together gives insight into an interesting problem: Form matters when it comes to what we put in our homes, and also with what we stream online—it’s not just about function anymore. And yet, most TVs today, while slimmer and with better picture quality than in years past, remain variations of black or silver boxes perched on feet that are either too flimsy or too bulky, with wires running every which way to connect all the other stuff we need in order to extract the most out of that movie. Interior design blogs have noted the disconnect between beautiful homes and awkward TVs by publishing advice on how to disguise ugly appliances! But what if we didn’t have to?

Just like how a great painting needs a beautiful frame, Sony BRAVIA OLED 4K HDR TVs are built with interior design in mind. So, rather than being merely functional vessels for viewing your favorite shows, they become a part of our home’s aesthetic.

BRAVIA OLED TVs are the result of extensive user-testing, in which Sony asked for insight into how it could move beyond designing just TVs, into designing entire living room experiences. Taking inspiration from contemporary interior design, which highlights the natural elegance of materials, Sony centered the design of their new BRAVIA OLED TVs on craftsmanship.  They took inspiration from objects we already collect in our homes—things like picture frames, books lovingly stacked on nightstands, and place-settings fit to impress dinner guests show how the slate is a recurring element in our homes. This simple geometry was adapted for BRAVIA OLED TVs to allow them to be seamlessly adapted into any home.

Engineered to resemble a slate of glass, BRAVIA OLED TVs forgo the awkward “feet” of most TVs, and are instead supported by an easel-shaped stand, which is invisible behind the TV, giving it the impression of resting on the surface like a picture or painting. This stand holds the screen at a perfect, stable angle, and conceals unsightly cables, becoming an elegant frame for another work of art. This easel also contains much of the functional components of the TV, allowing the screen itself to remain narrow and bezel-free, so that when turned on, Sony BRAVIA OLED TVs give the impression of an edge-to-edge picture, creating 360 degrees of sophistication.

After all, whether watching our favorite film or binging in a guilty pleasure, the essential joy of cinema should never be disrupted by an intrusive device. Movies and TV are most enjoyable when allowed simply to be, to exist as part of our lives and our homes.