The Next Pursuit

Digital Trends' The Next Pursuit chronicles how technology enables the fulfillment of different life stage dreams, from buying a house to going on an adventure-filled weekend in the mountains. In partnership with American Family Insurance, Digital Trends demonstrates how cutting-edge tech in vehicles and homes adds safety, saves money, increases comfort, and allows consumers everywhere to achieve their life goals.

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A Friendly Competition

A competitive nature defies age, as we see in this last installment of our The Next Pursuit series. Two adventure seekers head out in an SUV equipped with the latest roof rack tech to bike and hike a mountain trail, all the while keeping safety, security, and a fun rivalry in mind. Who will win the race? Watch now to find out and see if Travel Peace of Mind is achieved when they pause for a second to take in the view.

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Backyard Dreams

When kids grow up and use the backyard less and less, how do you transform a play area into an adult retreat? Two suburban friends have a solution and in our second The Next Pursuit video, we see them driving to a lumberyard and paint store to make their dream a reality. With a state-of-the-art pickup truck, all their building materials make it home safely— and a home project not only inspires a new outlook but a potential vehicle purchase with KnowYourDrive added for a big discount on insurance.

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Love at First Sight: The Home Buying Edition

Every life stage comes with its "big purchase" and buying a house is definitely a biggie. In this first installment of The Next Pursuit, we follow a young couple as they navigate potential first homes, first impressions, first-rate car tech, and first disagreements. Watch as they drive to different developments and houses, with American Family Insurance’s First-Time Home Buyer’s Guide in hand, and come to realize that technology and insurance can make for a safer, happier home.

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