MP3 Logo Wins UK Industry Support

By DT Staff Published October 25, 2009

MP3: 100% Compatible. That’s the way the logo devised by the Entertainment Retailers Association in the UK reads, a simple method of putting across the message that MP3 files will play on any type of device.

It’s been embraced by seven of Britain’s biggest music download sites – HMV, Woolworths, 7digital, Digitalstores, Tescodigital, Tunetribe, and Play.com – as a way to show consumers what they can do with their downloads, raise the MP3 profile, and help identify legal download sites.

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The Official UK Charts Company said that single track downloads were up 41% and album downloads had increased 69% over 2007.

Ben Dury of 7Digital told the BBC:

"The beauty of an MP3 file is that once you have bought it, you don’t need to be a computer genius or a lawyer to make it work and you are not locked in to a relationship with a single retailer or hardware manufacturer."

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