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Mavericks is three times more popular than Mountain Lion, so far

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In case you thought this was about a certain Dallas-based NBA team, sorry. Come on, they’re not even that good anyway.

According to data courtesy of Chitika, which collects ad impressions information, Apple’s newly released Mac OS X Mavericks made up 5.5 percent of Mac OS X Internet traffic in the U.S. and Canada on its first day. That makes it three times more popular than Mountain Lion, Cupertino’s previous OS X release which hit the market last year and was adopted by 1.6 percent of Macs on day one. Chitika released this information in an official blog post.

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What could account for the strong uptick in new OS adoption? The significantly quicker day one adoption rate for OS X Mavericks compared to OS X Mountain Lion likely has something to do with the fact that OS X Mavericks is a completely free download, which is a significant departure not only from the previous Apple OS X pricing models, but from Apple’s past policies on OS X pricing overall. That’s not to say that Apple broke a pattern of charging high rates for its past OS X launches. OS X Mountain Lion was released last year for the reasonable rate of $20. Prior to that, OS X Lion was released with a price tag of $30.

Nevertheless, $20 or $30 saved is $20 or $30 earned. Sure, OS X Mavericks comes with some updates and new apps, but we’re willing to bet that many users jumped on board simply due to the fact that it was a freebie. Apple deserves their fair share of credit for making Mavericks a free download. 

Konrad Krawczyk
Former Computing Editor
Konrad covers desktops, laptops, tablets, sports tech and subjects in between for Digital Trends. Prior to joining DT, he…
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