airbag patent

Two Amazon execs patent a new airbag-like protection for mobile devices.

The smartphone has basically become an extension of ourselves–which is why it’s so devastating when little more than a two foot fall can destroy it. And now you can thank Jeff Bezos for keeping your precious device that much safer: The Amazon CEO, along with the company’s VP Greg Heart, has filed a patent to outfit smartphones and other handheld electronics with airbags. Geekwire first noticed the document, which explains that one out of three cell phones are lost or damaged within the first year of use. And the two Amazon execs want to do something about it.

Called a “damage avoidance system,” your device would detect it was falling and approximate the distance between it and the ground, and calculate its own velocity. This is more or less how car airbags function, so that a vehicle can determine when and when not to deploy airbags. A light fender bender won’t activate the safety instruments, but the impact from a more serious collision will. Using this same idea, your gadgets would use the data collected during a fall to conclude the risk in hitting the approaching surface, and if the risk is great enough, deploy airbags.

This monitoring system would likely be based on a smartphone’s gyroscope or some other built-in sensor. It would also be able to establish what side the phone was going to fall on, and activate the respective airbags. Sounds pretty intense for a pocket-sized product, but as the patent puts it, smartphone damages and repairs are pricey.

The patent just surfaced but was filed in February, possibly around when Amazon was putting its Android ecosystem plans into action. The company is getting into the gadget business and is speculated to be releasing two to three tablets in the near future. Looks like Bezos has mobile on the brain. The idea might sound a little outlandish, but in the interest of protecting your intellectual property (which is obviously becoming more and more important as patent wars heat up), it’s smart to put your name on any notion that seems like even a slight possibility.

Showing 19 comments

  1. Glenn Alexander at 6:37am 15th August 2011 Daniel Oehlschlaeger 2 days Ago "Naysayers never pioneered anything..." ---- --- --- Well said!------- ------- ------- CORRECTION TO COMMENT ABOVE: ...by introducing miniaturization of a proved safety method...
  2. Daniel Oehlschlaeger at 12:55pm 13th August 2011 Naysayers never pioneered anything...
  3. Glenn Alexander at 12:44pm 13th August 2011 "...baby diapers with velocity calculating airbags for when toddlers fall on their bottoms?"Now that sounds like real progress! But for right now, I'll settle for one of those mini-airbags for my iPhone and iPad. To some, the mini-airbag might sound outlandish or maybe a joke. But imaginative people see possibilities. And where a visionary such as Bezos imagines solving problems like protecting costly damage to mobile devices merely my introducing miniaturization of a proved safety method, I tend to be open-minded and welcome this smart new development. Besides, this patent probably describes merely the beginnings of this airbag system. Better for him to now protect this potentially popular invention so he can later possibly build mini-airbags systems to fit around or fit inside and deploy outside the variety of handheld and mobile devices that are likely already planned by Amazon.Yes, I want to protect all of my beloved mobile devices. I'd say Jeff has the jump on this idea!
  4. AbbaDabba at 12:18pm 13th August 2011 Its called ego carl pham. Ego.An airbag for your babys ass is a better idea. Sometimes I want my phone to break. Its called an insurance fraud.
  5. AbbaDabba at 12:12pm 13th August 2011 If car airbags burns peoples faces, can you imagine something placed next to your ear, or worse, crotch?What if I were to jump on a trampoline with my cell phone? And will parents think I'm sporting a massive erection while playing with their kids when this thing goes off?Never mind mr. Ceo - you'll need your porche to pay off the lawsuits.
    1. nick korn at 1:18pm 13th August 2011 LOL... i laughed so hard i dropped my android phone!
  6. Carl Pham at 12:10pm 13th August 2011 Welp, it's easy to see why Bezos is a bazillionaire and the rest of you folks aren't. You REALLY think basic economics and wise investment is a mystery to the guy who founded Amazon? And such a fellow wouldn't think of hiring a few good engineers to spec out an idea before he files a patent? How dumb do you have to be to think that?
    1. Walter Wrye at 12:20pm 13th August 2011 "You REALLY think basic economics and wise investment is a mystery to the guy who founded Amazon?" gtfo... it doesn't matter because this idea is asinine
  7. AbbaDabba at 12:04pm 13th August 2011 Woah... wait a second. If I were to drop my phone in the toilet, would this airbag double up as a mini raft? If so, I take back everything I said mr. Ceo.I still want your effin porsche though. Give it to me.
  8. AbbaDabba at 11:54am 13th August 2011 What's next - baby diapers with velocity caculating airbags for when toddlers fall on their bottoms?
    1. kbeemer at 12:04pm 13th August 2011 Someone just stole your idea.
    2. Walter Wrye at 12:21pm 13th August 2011 baby airbag helmets, the head is more important, lollerz
  9. AbbaDabba at 11:51am 13th August 2011 And this guy is a CEO? Something tells me I should be driving his porsche
  10. Dario Impini at 11:46am 13th August 2011 99 cent rubber case. But good luck with your idea Jeff.
  11. 12345 at 11:12am 13th August 2011 I hate to troll but this is one of the dumbest ideas I have ever seen.
  12. Xstatikal at 10:45am 13th August 2011 What a complete waste of time and money. I can imagine the costs of the air bag system will be comparable to the phone cost. So why not just go buy a new phone?
  13. casey at 10:15am 13th August 2011 Better off building devices that don't brake when dropped and avoid adding a complex airbag system.
    1. wildcatherder at 10:36am 13th August 2011 I've got to agree with you there. Can you imagine what it will cost to recharge these phone airbags after they deploy? Could they also get it to call OnStar to say it was OK?
    2. ykyk at 11:10am 13th August 2011 The whole idea is to brake the device so it does not hit hard enough to cause damage.
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