Six weeks after it announced it was building a native app for Windows Phone, Fitbit finally rolled out the software for the platform on Monday.
Built for Windows Phone 8.1, the free app lets users pair their handset with any wireless Fitbit tracker via Bluetooth, enabling the automatic syncing of data.
Besides steps taken, the app also offers information on areas such as distance traveled, calories burned, activity duration, floors climbed, and quality of sleep.
In addition, Live Tile support gives you instant access to real-time stats from your tracker, so you can quickly and easily check your progress through the day without having to dive into the app every time you want an update.
The app allows users to carry out tasks such as logging fitness and nutrition data, while setting and managing personal goals is also possible.
All in all, it’s an excellent addition to the Windows Phone app store and leaves users on the platform with one less excuse when it comes to getting into shape.
“At Fitbit, we know that giving our users instant access to real-time stats right on their smartphone increases motivation to achieve goals and, ultimately, make healthier choices,” James Park, CEO and co-founder of Fitbit, said in a release.
Fitbit is following in the footsteps of an increasing number of mainstream startups who now see Microsoft’s Windows Phone platform as an important part of their growth plans, despite its slow expansion and small share of the mobile market, which currently sits at around 3.5 percent.
With data released earlier this month by analyst firm Gartner suggesting Windows Phone’s global market share could hit 10 percent in the next four years, Microsoft will be hoping an increasing number of app developers will be tempted to spend more time working on software for the platform, which in turn should encourage those interested in buying a Windows Phone to take a closer look.
[Source: Fitbit, MarketWatch]
