The iTunes Festival kicks off at SXSW in Austin on Tuesday, and in preparation for the five-day music bash, Apple has launched a dedicated channel on Apple TV.
The channel offers much the same content as the festival-focused app that was rolled out for iDevices last week, with viewers able to spend time perusing pre-show info, including concert times and band bios.
A ‘history of the iTunes Festival’ segment is also offered, together with detailed information on the venue, the 2750-seat Moody Theater in Austin. Most importantly, music fans can watch the performances live, or anytime afterward if it’s more convenient. If you don’t have Apple TV or an iDevice, the festival can also be watched via a Mac or PC.
By the way, if you happen to be attending SXSW this week, how about trying to snag a free ticket for one of the shows ? Click here to find out more.
Big-name artists at the iTunes Festival include Coldplay, Soundgarden, Kendrick Lamar, Pitbull, and Keith Urban. In all, 15 acts will take to the stage for five consecutive days starting tomorrow, with each show kicking off at 8pm CT (7.30pm on Tuesday).
While the tech giant’s music event has been rocking London’s Roundhouse venue annually since 2007, this is the first time for it to take place in the US.
In the UK the festival usually runs every day for an entire month, and over the years has played host to more than 400 artists performing in front of a total of around 430,000 fans. Millions more watch online. The event gives Apple a chance to further market its online store, with a ton of extra music-related sales no doubt scored as a consequence.
The SXSW film, tech and music extravaganza runs from March 7 through 16. Check out DT’s extensive coverage here.