Kia’s 2010 Shadow Dragon Soul Gets Ink

By Dena Cassella Published January 14, 2010

kia-detroit-soull1 — Image used with permission by copyright holder

The 2010 Kia Shadow Dragon Soul is the third vehicle in a line of special edition Soul cars from Kia—and this time it features automotive tattoos. The sleek Shadow Dragon features a Soul-first leather-trimmed interior and crowd-sourced black dragon graphics “car tattoos.” And just in case inking up your car wasn’t cool enough the Shadow Dragon also includes the Audio Upgrade Package with its center speaker, subwoofer, external amp and those trick speaker lights that pulse to the beat of the music. The new Soul-car also boasts an iPod connector, Bluetooth, moonroof, foglights and fender vents with encapsulated side markers.

“Soul is a unique vehicle in that it lends itself perfectly to personalization based on consumer needs and desires,” said Michael Sprague, vice president of marketing, KMA. “With its one-of-a-kind paint and graphic treatments, the Shadow Dragon Soul could be the most distinctive special-edition Soul we’ve released so far, but still maintains the same value, convenience and safety features that consumers have come to know and expect from all Soul trim levels.”

kia-detroit-soul — Image used with permission by copyright holder

Kia says the Shadow Dragon Soul is the latest example of the urban passenger’s ability to morph and transform their vehicle. The South Korea-based company also claims the new Shadow Dragon Soul joins all other Soul models as a 2010 “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS).

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