Video Game Consultants Open Embassy

By Geoff Duncan August 3, 2006

In the popular mindset, creating a cool video game is kinda like making a rock’n’roll band: if all you need is three chords and the truth to hit the big time on stages and album charts, then making a big splash in the video game world just requires a great idea and some cool graphics, right? Right?

Well, not so fast: that easy vision skips over the years of practice, small gigs, crappy venues, long weeks on the road, hoofing gear in the rain/sleet/heat/ice/snow, little-or-no pay, egomaniacs, flakes, promotion, merch, production, manufacturing and distribution, and people eager to screw you over at every turn. But once you take all those things into account, sure: making a video game is just like rock’n’roll.

That’s where Embassy Multimedia Consultants aims to help. With Digital Trends contributor Scott Steinberg (you go, homie!) acting as managing director, Atlanta-based Embassy aims to help video game developers with all the things about getting a video game to market which aren’t necessarily obvious or easy: pitching games to distributors, maximizing revenue streams, reviews, marketing strategies, public relations, community involvement, game positioning and branding, and more. Says Scott: "Today’s market leaders can no longer afford to play guessing games, or think solely from a domestic standpoint. We’re delighted to offer industry players proven solutions straight from the most reliable source—people who’ve been successfully shaping the industry for decades."

Embassy’s experts include folks with years of experience in software and hardware development, merchandizing, PR, journalism, and publishing arenas; current clients include Ubisoft, Namco Bandai, SCEA, MTV, Nokia, Eidos, and Sony Online Entertainment.

So, um, Scott? Don’t forget us little guys when you’re co-headlining a tour with Stones, man!

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Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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