Google’s latest AI tools will help you shop faster and smarter this holiday season

From discovery to checkout, Google just made shopping in Search easier with AI.

By Pranob Mehrotra Published November 13, 2025

Google AI shopping features illustration. — Google

What’s happened? Google has announced a new suite of AI-powered shopping features designed to make product discovery and purchasing more seamless across Search and the Gemini app.

In a blog post, the company detailed that Search’s AI Mode now supports a conversational shopping experience that delivers more intelligent responses with price details, reviews, comparison tables, and inventory info when users ask a shopping-related question.
The Gemini app has also been upgraded with shopping features, and it now offers shoppable product listings, comparison tables, prices from across the web, and places to buy.
To save users the trouble of calling stores for availability information, Google has introduced a “Let Google Call” option in Search that contacts stores on the user’s behalf.
Lastly, the company has rolled out an agentic checkout feature that lets users complete purchases directly in Search using Google Pay.

We’re introducing a major AI shopping update across Google, just in time for the holiday season — here’s what’s new. 🛍️
💬 In AI Mode, you can describe what you’re looking for just as you’d say it to a friend and get an intelligently organized response that brings together…
— Google (@Google) November 13, 2025

Why is this important? These new AI-powered features will make it easier for users to find and purchase products in Search and the Gemini app without endless scrolling or filtering.

They also blur the line between browsing and buying, streamlining the entire journey from discovery to checkout.
Agentic tools like “Let Google Call” and the new checkout experience will save users time and effort while shopping online.

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Why should I care? With the holiday season right around the corner, these new AI shopping features could save you time finding the right product and even help snag some great Black Friday deals.

The ability to discover the right products, check availability, and complete purchases without leaving Search means you’ll spend less time jumping between apps or websites.
And if you prefer shopping offline, the “Let Google Call” feature will help you quickly find where a product is available in a store near you.

What’s next? Google says users in the US can use shopping features in the Gemini app starting today.

The “Let Google Call” feature is also rolling out to US shoppers, though it’s currently limited to select product categories such as toys, health and beauty, and electronics.
Agentic checkout is also live in the US, with early support from eligible merchants like Wayfair, Chewy, Quince, and select Shopify stores.
Meanwhile, the conversation shopping experience in Search’s AI Mode is live for all users.

Pranob Mehrotra

News Writer

Pranob is a seasoned tech journalist with over eight years of experience covering consumer technology. His work has been…

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