I found 5 Amazon TV deals ahead of Prime Day, and four are under $300

Amazon Prime Big Deal Days

This story is part of the Digital Trends Prime Day 2026 coverage

It’s easy to talk yourself into more TV than a room needs. These five Amazon deals give that decision some useful price points, whether the job is filling a spare bedroom, moving up to a larger screen, or finding something nicer to look at when the TV is off.

Insignia 40-inch F40 – $99 (17% off)

Sometimes the assignment is simply “put a TV in that room.” This $99 Insignia handles that, with streaming built in so there’s no separate player to buy. The compromise is its 1080p resolution. For a few episodes before bed, that may be enough. For the screen everyone gathers around on movie night, I’d spend more on one of the 4K options below.

Amazon Ember 43-inch 4-Series – $199.99 (39% off)

The Ember brings 4K into the picture without requiring much room for the TV itself. Its 43-inch screen suits a smaller space, and the Ambient Experience gives it something to display between shows. There’s one condition to the $199.99 price: Prime membership. Eligible shoppers save $130 against its $329.99 list price, making this the explicitly marked early Prime deal in the lineup.

Toshiba 50-inch M450 QLED – $229.99 (18% off)

For another $30 over the Ember, the Toshiba moves up to 50 inches and adds quantum-dot color. That’s a tempting jump if there’s space for it. Dolby Vision and HDR10+ Adaptive are welcome, though neither badge promises spectacular brightness on its own. The more concrete limit is its 60Hz panel: gamers hoping to play at 120 frames per second should look elsewhere.

Hisense 55-inch E6 Cinema QLED – $296.99 (14% off)

The Hisense squeezes a 55-inch QLED screen under the $300 mark. Moving up from the Toshiba M450 costs $67, so this is where measuring the available space becomes more useful than comparing discount percentages. A light sensor also adjusts the picture as room lighting changes. The $48 saving won’t make the headline on its own, but the size could make the decision.

Toshiba 65-inch G700 ArtVision – $1,099.99 (45% off)

A large black rectangle isn’t everyone’s idea of living-room decor. The G700 addresses that with an included frame and Art Gallery Mode, giving it something to do after the credits roll. Its native 165Hz panel adds gaming appeal, too. The discount takes $900 off its $1,999.99 list price, although this remains a splurge: it costs more than the other four TVs combined.