Sold! eBay testing customer loyalty program similar to Amazon Prime

ebay customer loyalty program computer
Denys Prykhodov/Shutterstock
Even while eBay is cutting parts of its operations — like spinning off PayPal, for example — the company is adding new features and benefits to its core business. Now the company is experimenting with a loyalty program similar to Amazon’s Prime.

The program is known simply as eBay+, and is rolling out in Germany some time in the second half of 2015. There has been no word on when or if the program will be headed to other countries, and pricing information is not yet available, though some reports indicate that it could cost between €15 and €20 ($16-$22).

“Through this new program, sellers will have the opportunity to commit existing customers even more strongly to themselves and to gain new customers in addition,” eBay Germany director of communications Maike Fuest told The Street. While the program is being pitched as a benefit to customers, it involves a lot of changes for eBay sellers who want to participate.

To participate in the program, sellers on eBay must maintain “top-rated seller” status, ship quickly, and offer free returns for a month after shipping a product. Fuest said that sellers will be required to ship packages the same day they are ordered, while the program announcement page (which is in German) says that sellers will need to use a shipping method where products “usually” arrive the next day.

It seems like eBay is putting a lot of the weight on the shoulders of sellers, but in return, it will offer sellers discounted selling fees, and will help to cover part of the cost of returns. Still, The Street notes that plenty of eBay community members don’t seem thrilled by the new program.

A lot of the “how” behind the eBay+ program may seem vague at the moment, but the why is clear. The recurring revenue from subscription fees is a clear bonus for the company, and The Verge points out that Amazon Prime members spend 68 percent more than non-Prime members on average. eBay is likely hoping that the eBay+ program will generate the same kind of increased purchasing.

Try Amazon Prime 30-Day Free Trial

Cars

VW may shift $56 billon in battery spending from Samsung over concerns

Volkswagen may shift some of its electric-car battery business away from Samsung over concerns that a deal with the Korean firm will unravel. Volkswagen plans to spend $56 billion on batteries to power a growing lineup of electric cars.
Movies & TV

Prime-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite TV series currently streaming on Amazon Prime.
Movies & TV

The best movies on Amazon Prime Video right now (June 2019)

Amazon Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be a major undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Deals

The best Amazon Prime Day 2019 deals: Leaked date and what you need to know

Amazon Prime Day 2019 is still a month away, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Deals

Amazon slashes the price on this TP-Link Whole Home Mesh Wi-Fi System

We've found a great deal on the latest-generation TP-Link Deco Whole Home Mesh Wi-Fi System on Amazon right now that lets you do just that. Everyone can save up to $20 thanks to a coupon, but Amazon Prime Card holders can save even more.
Small Business

Apple’s new website defends App Store from charge of monopolistic practices

Apple has published a new website about the App Store and App Store practices, in an attempt to demonstrate that the App Store does not operate as a monopoly. The website highlights that Apple allows apps from competitors, like Google.
Features

From GoPro to Lenovo, Trump tariffs would have raised prices on tech from Mexico

While the Trump Administration's efforts to place tariffs on Chinese exports to the U.S. have obvious consequences for American businesses and consumers, Trump's Mexico tariffs might have a much more immediate and significant effect.
Mobile

Sprint's 5G network goes live in Dallas, Houston, Kansas City, and Atlanta

Sprint is building its next-gen 5G network in preparation for a rollout this year, but it's taking a decidedly different approach than some of its competitors, including Verizon and AT&T. Here's everything you need to know.
Computing

These business machines can rival any consumer laptop in style and function

These laptops have the reliability, performance, and battery life you need whether you're at your desk or flying across the country for a meeting, letting you to revel in a function-first approach.
Mobile

Sorry fans, Blackberry Messenger for Android and iOS died May 31

The BlackBerry Messenger app, better known as BBM, for Android and iOS is shutting down, nearly six years after it launched. The consumer version of the messaging service will stop operating on May 31
Mobile

Mastercard’s Digital Wellness program uses A.I. to make online paying safer

MasterCard announced its Digital Wellness program with the goal of using artificial intelligence to make paying for things online a little easier. The new system makes use of "billions" of data points to authenticate users.
Mobile

Facebook bans its bloatware from any future Huawei phones

The U.S. Commerce Department has added Huawei to its "Entity List." Google, Intel, and ARM are all confirmed or rumored to be ceasing business with the company, which may have disastrous effects on Huawei.
Computing

Dropbox’s all-new desktop app wants to be your one and only workspace

Dropbox has unveiled its most significant update yet as it continues to move away from its original core service as a place to store files in the cloud, toward a virtual workspace solution that offers all services in-app.
Deals

IP Vanish unveils deals on monthly and annual VPN plans for Father’s Day

Now in a limited time Father’s Day deal, IP Vanish has slashed prices on its one-month, three-month, and one-year VPN plans, saving users up to 73%. Consider protecting your digital privacy and peace of mind with these priced-down plans…