Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

What is Alexa Rank? Everything you need to know

Creating and managing a website can be quite an undertaking. Whether you’re promoting a brand, advertising services, or keeping a recipe blog, there are a number of factors that contribute to the overall success of your new domain.

If you’re new to site design, you’ll probably want to hire a site developer or sign up for a template curator like Squarespace. You’ll also want to have some kind of strategy for promoting your site across social media platforms and the web as a whole. Then, of course, there’s the all-powerful SEO ranking. In order to rank well on Google, your site should be relevant, highly operational, informative, and engaging. And let’s not forget your site’s Alexa Rank.

Wait, Alexa Rank? What could that be? If Amazon comes to mind when you hear the phrase “Alexa,” you’re actually not far off. Developed by Amazon’s Alexa team (separate from the smart assistant developers), a site’s overall Alexa Rank is a number that reflects how popular a particular website is.

UPDATE: Recently, Amazon announced that it will be retiring and the global competitive analysis tool on May 1, 2022. At that time all active subscriptions will cease to exist and both the tool and the website will no longer be available.

Here’s a guide on what goes into an Alexa Rank and how you can use yours to improve your website.

How does your site stack up?

Analytics breakdown using Alexa Rank.
Image used with permission by copyright holder

An Alexa Rank is a global metric that is collected through various third-party browser extensions and built-in Alexa site trackers. Combining an analysis of web traffic and site engagement over a three month span, an Alexa Rank between 1 and 100,000 is assigned, with the lowest rankings representing highest site popularity. Generally speaking, any Alexa Rank under 30,000 falls under top-tier popularity. Currently, holds the highest Alexa Rank of all.

When building a site, an Alexa Rank is not only valuable for you but also your competition. Being able to see exactly how your site’s pages stack up to the Alexa Rank of similar content can help you improve problem areas of your site in a number of ways (more on that later). On the flip side of the token, if parts of your site rank high on Alexa, you’ll be able to pinpoint exactly what is working for your site overall.

How do you find an Alexa Rank?

Finding out a page’s Alexa Rank couldn’t be easier. Simply head over to and plug your site info into the onscreen analysis tool. Once submitted, you’ll be brought to a full analysis page that will provide you with the entered page’s Alexa Rank, along with a number of other useful metrics that you can use. These include top keywords by traffic, similar sites by audience overlap, overall search traffic of the page, bounce rate, and more.

How do you improve your Alexa Rank?

Site overview using Alexa Rank.
Image used with permission by copyright holder

What if your site scores low (30,000 or above) for its Alexa Rank? Not to worry. There are a number of modifications you can make to your webpages to boost their Alexa Rank, which will inevitably bolster your site’s overall SEO, too.

Right off the bat, low-ranking sites will want to place an emphasis on overall content. You want to be posting high-quality, well-informed content to your site as frequently as possible. The better your post quality, the more your site visitors are going to want to stay and read (reducing overall bounce rate). If you’re producing top-tier content, your site visitors are also more likely to share and promote your content, helping to draw in more traffic.

Additionally, low-ranking sites will also want to focus on producing quality metadata. This is everything from page titles to meta descriptions that appear in SEO search results. The more that a search engine (and your site’s viewership) know about your content before clicking in, the more attention your site will receive.

Accruing inbound links is another way to improve your Alexa Rank. Simply put, the more high-quality sites that are directly linking to your site, the better. Ideally, you’ll want the inbound-linking sites to have a higher Alexa Rank (and higher SEO ranking) than your own domain.

If you really want to drill down, you can even sign up for paid Alexa programs that will give you an even better understanding of your site’s performance. Plans start at $150 for individuals and $300 for full-on agencies. Paid tools include content research, SEO analysis, keyword research, audience analysis, and more.

Is an Alexa Rank as good as other tools?

Any analytic insight that you can gain into your site’s performance is valuable. That being said, it’s important to cast a wide net when it comes to overall site relevancy. Tools like Google Analytics and Open Web Analytics offer a wide array of benefits, including live traffic data for your site, heatmaps (see what parts of your pages visitors are clicking on), and more.

Social media engagement is also important. A good practice is to pinpoint the platforms your target audience is using and aim for your marketing and other social media content to be published on those platforms.

Unfortunately, an Alexa Rank can be manipulated with a simple Java plugin that opens several pages from a single site, thereby artificially increasing web traffic to that page. So while an Alexa Rank provides a great jumping-off point for site developers and managers, using a wide host of analytics tool and social media platforms is the best way to understand your site and improve it.

Editors' Recommendations

Michael Bizzaco
Michael Bizzaco has been writing about and working with consumer tech for well over a decade, writing about everything from…
Need Help? These Are the Best places to hire people online
ZipRecruiter Job Board Lifestyle Post

This content was produced in partnership with ZipRecruiter.
Hiring the right people is a crucial part of developing your business. The best person for the job will be one that shares your vision, is highly responsible, appropriately skilled, and is an efficient worker. You know what you want from your next employee but what do you do when it comes to finding that person? With many different sources out there for finding the best way to hire employees, we've picked out the best places to hire people online including ways to find employees online fast or for a long-term commitment. There are dozens of sites available but it's important to pick the best outlet for the task, so you can spend less time on your recruitment drive and more time interviewing the best candidates for the job. Take a look below at the best places to hire people online.

One of the most reliable names in the job posting world, ZipRecruiter is a great way of finding staff and quickly. It aims to make the hiring process as smooth as possible. It works by connecting to more than 100 job boards so the moment you create a job listing for your firm, ZipRecruiter posts it across the huge network so you're casting the net as wide as possible without having to manually create job listings at numerous sources.

Read more
The best 17-inch laptop bags and backpacks for 2023
Close up view of a zipper on an Asus ROG Nomad V2 backpack.

You need a bag to safely transport your laptop with you to work or school, but not all laptop bags are created equal. Some bags aren’t robust enough to carry heavier models or large enough to carry your charger and extra supplies. Some bags come at an affordable price, while other options are more of an investment.

Whether you’re in search of a sleek briefcase or a tricked-out gaming backpack, skip the guesswork and read on to find out the best ways to carry your laptop in 2023.

Read more
The Best Hiring Apps for Recruiters
Hiring handshake best hiring apps for recruiters

This content was produced in partnership with ZipRecruiter.
The best employment software, and comparable mobile applications, offer a valuable set of tools for hiring managers, HR, and even recruiters. They essentially streamline the candidate search and onboarding processes, making it easier to find potential hires but also to communicate, engage, and research them more in-depth. It stands to reason then that the best hiring apps for recruiters are the same hiring resources that nearly every professional can use, and while that may be true, there's one exception. Recruiting specific tools make it easier for recruiters to seek out and secure top-tier talent, and to continue that consistently. That means they include talent sourcing tools, interviewing, and communication tools, and sometimes scheduling and calendar tools to keep everything organized.

You might not think they're much different, but for recruiters, the best hiring apps also offer a reliable way to keep their finger on the pulse of the very broad talent pool. In light of that, here are the best hiring apps for recruiters:

Read more