Creating and managing a website can be quite an undertaking. Whether you’re promoting a brand, advertising services, or keeping a recipe blog, there are a number of factors that contribute to the overall success of your new domain.
If you’re new to site design, you’ll probably want to hire a site developer or sign up for a template curator like Squarespace. You’ll also want to have some kind of strategy for promoting your site across social media platforms and the web as a whole. Then, of course, there’s the all-powerful SEO ranking. In order to rank well on Google, your site should be relevant, highly operational, informative, and engaging. And let’s not forget your site’s Alexa Rank.
Wait, Alexa Rank? What could that be? If Amazon comes to mind when you hear the phrase “Alexa,” you’re actually not far off. Developed by Amazon’s Alexa team (separate from the smart assistant developers), a site’s overall
UPDATE: Recently, Amazon announced that it will be retiring Alexa.com and the global competitive analysis tool on May 1, 2022. At that time all active subscriptions will cease to exist and both the tool and the website will no longer be available.
Here’s a guide on what goes into an Alexa Rank and how you can use yours to improve your website.
An Alexa Rank is a global metric that is collected through various third-party browser extensions and built-in
When building a site, an Alexa Rank is not only valuable for you but also your competition. Being able to see exactly how your site’s pages stack up to the
Finding out a page’s Alexa Rank couldn’t be easier. Simply head over to
What if your site scores low (30,000 or above) for its Alexa Rank? Not to worry. There are a number of modifications you can make to your webpages to boost their
Right off the bat, low-ranking sites will want to place an emphasis on overall content. You want to be posting high-quality, well-informed content to your site as frequently as possible. The better your post quality, the more your site visitors are going to want to stay and read (reducing overall bounce rate). If you’re producing top-tier content, your site visitors are also more likely to share and promote your content, helping to draw in more traffic.
Additionally, low-ranking sites will also want to focus on producing quality metadata. This is everything from page titles to meta descriptions that appear in SEO search results. The more that a search engine (and your site’s viewership) know about your content before clicking in, the more attention your site will receive.
Accruing inbound links is another way to improve your Alexa Rank. Simply put, the more high-quality sites that are directly linking to your site, the better. Ideally, you’ll want the inbound-linking sites to have a higher
If you really want to drill down, you can even sign up for paid Alexa programs that will give you an even better understanding of your site’s performance. Plans start at $150 for individuals and $300 for full-on agencies. Paid tools include content research, SEO analysis, keyword research, audience analysis, and more.
Any analytic insight that you can gain into your site’s performance is valuable. That being said, it’s important to cast a wide net when it comes to overall site relevancy. Tools like Google Analytics and Open Web Analytics offer a wide array of benefits, including live traffic data for your site, heatmaps (see what parts of your pages visitors are clicking on), and more.
Social media engagement is also important. A good practice is to pinpoint the platforms your target audience is using and aim for your marketing and other social media content to be published on those platforms.
Unfortunately, an Alexa Rank can be manipulated with a simple Java plugin that opens several pages from a single site, thereby artificially increasing web traffic to that page. So while an