Skip to main content

Cadillac forsakes its family, becomes separate business, moves to the Big Apple

cadillac becomes separate business moves big apple grille
Image used with permission by copyright holder
And just like that, it was gone.

In a show of sheer brilliance and familial disdain, Cadillac announced this morning it will officially leave Detroit and relocate its headquarters in New York in 2015.

Additionally, the brand will further separate itself from the rest of General Motors, becoming a “separate business unit” and the “center of excellence for [GM].”

This move is part of a larger plan for Cadillac to further legitimize itself over the coming years. It seems the new heads of the iconic American luxury brand – including former Audi head and current Cadillac President Johan de Nysschen – don’t foresee mounting a successful challenge to German sport luxury dominance without a strong disassociation from GM.

Related: Cadillac planning high-end halo car for 2015 production in Detroit

In my opinion, it makes complete sense. It’s GM’s incestuous history that holds Caddy back from greatness. Take the 2015 Cadillac ATS Coupe, for example. It’s a brilliant car … or would be, rather, if 30-year GM veterans hadn’t designed it. I believe in my heart of hearts, they don’t know how to make a compelling luxury sports car.

Yes, this is a bit of a slap in the face to the rest of GM. That, however, is a good thing. I hope the other brands take this as a wakeup call. GM’s old minds and culture simply can’t compete with the likes of Mercedes-Benz, BMW, and Audi.

If Nysschen can get away from GM and run the company the way he sees fit, I predict nothing but brilliance from the new Cadillac. Whether GM will truly let that happen or not will have to be seen. I am personally hoping it will.

Editors' Recommendations

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Rivian R1T gets estimated 410 miles of range with Dual-Motor powertrain, Max Pack battery
People and a dog standing in front of a Rivian R1T electric pickup truck.

The Rivian R1T electric pickup truck now gets 410 miles of range with the new Max Pack battery and Dual-Motor powertrain, the company claims.

Rivian posted range estimates for the Max Pack, which is not available with Rivian's Quad-Motor powertrain, on X (formerly known as Twitter) on Wednesday, but those haven't been confirmed by the Environmental Protection Agency (EPA). The 410-mile range estimate applies to trucks with 21-inch wheels. Opting for 22-inch wheels knocks the estimated range down to 380 miles. The available 20-inch wheel and all-terrain tire combination — which helps maximize the R1T's impressive off-road capability — brings a further range reduction, to 355 miles.

Read more
Tesla Model 3 vs. Hyundai Ioniq 6: Which electric sedan is best?
Front three quarter view of the 2023 Hyundai Ioniq 6.

There are finally some more electric sedan options. For years, the Tesla Model 3 was really the only good electric sedan that comes at a reasonable price -- until, Hyundai recently launched the Ioniq 6. The Ioniq 6 certainly takes some cues from the larger Ioniq 5, but is smaller and sleeker, with a design seemingly inspired by the Porsche 911.

But the Tesla Model 3 is still clearly an excellent option for those looking for an electric car, and who don't want a larger crossover. Which is better? Here's a look.
The exterior design of the Tesla Model 3 and Hyundai Ioniq 6 is quite different. If you've seen a Tesla car before, then you'll immediately recognize the Model 3 -- it looks largely like a slightly different version of every other Tesla (except the Cybertruck).

Read more
Scout Motors Electric SUV: rumored price, release date, design, and more
Scout SUV Teaser

There's another electric SUV on the way, and this one comes with a familiar name. Volkswagen is reviving the classic Scout name for a new electric SUV that's billed as being an "RUV," or a rugged utility vehicle. And, it could well prove itself as the best electric SUV in its price range, when it does finally come out.

The new EV isn't due out for quite some time, but there's already a fair bit that we know about it. Curious to learn more? Here's everything you need to know about the upcoming Scout SUV.
There's very little we actually know about the Scout SUV so far, but we do know a little about the eventual design. A few teasers for the upcoming vehicle have been released, showing sketches of both the SUV and the accompanying pickup truck, along with what's presumably the front of the SUV -- though in a dark environment, with little detail.

Read more