With the ‘GearOn’ edition Chevy Colorado, the adventure comes with you

The award-winning Chevrolet Colorado has racked up a substantial amount of praise recently for its rugged capability, urban refinement, and comfortable interior.

Chevy’s latest version of the pickup, the GearOn Special Edition, takes the Colorado’s on-road versatility and applies it to the bed.

The new model, which will debut at the Chicago Auto Show February 13th, is mainly a showcase for the ‘GearOn’ cargo system. It’s essentially a modular package of bars, dividers, and cargo tie downs that can be configured to accommodate bikes, kayaks, skis, stand-up paddleboards, and even a bed-mounted tent.

Chevrolet Colorado GearOn Special Edition

As an added bonus, GearOn grants elevated storage for bikes and camping gear, leaving precious room in the bed for coolers full of … tools. Definitely tools.

You can see the features in action in the video above, led by Colorado Marketing Manager Tony Johnson.

“Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go,” he said. “And with Colorado offering segment-leading efficiency and capabilities, it’s a combination that maximizes adventure without compromise.”

Chevrolet Colorado GearOn Special Edition

If you’re not a fan of the special-edition Colorado’s body-color grill or gloss black 18-inch wheels, you’re in luck. ‘GearOnTM Accessories’ are available for any version of the midsize truck.

Other features include an ‘EZ Lift and Lower’ tailgate, off-road assist steps, black emblems, front fog lamps, a rear window defogger, and remote start.

The GearOn package is offered on extended or crew cab LT models and will fit with both short and long bed designs. It goes on sale this spring with a starting price of $31,250.