MyFord (Out Of)Touch? Ford to scrap Sync and MyFord Touch dealer education programs

ford to scrap sync and myford touch dealer education programs 2013 flex interior close 2
Sync and MyFord Touch are difficult systems to learn. But don't look to your dealer for help, as Ford is de-funding dealer infotainment education programs.

Ford is reportedly planning to scrap dealer tech education programs. The move is bound to drum up sizable backlash from dealers and Ford owners alike. In recent months, Ford has faced a flood of criticism surrounding ongoing issues with its infotainment technology that the American automaker has tried to mend with a series of software updates and bug fixes.

From Ford car buyers to auto safety experts, Sync and MyFord Touch has been battered by complaints that the in-car technology is far too complicated and too distracting when at the wheel.  In fact, navigating certain elements of Sync and MyFord Touch has even proven challenging even for those skilled with high-tech devices.  

Now, Ford has announced that it will be phasing out a technology allowance it has been paying dealers to teach customers how to use Sync and MyFord Touch, according to an Automotive News report.

Yep. Hard to believe, huh?

Presently, Ford pays dealers $50 per vehicle equipped with its Sync voice recognition system to educate buyers on the system and its functions. Ford also pays dealers $75 per vehicle equipped for the same education process for vehicles sold with the MyFord Touch touchscreen interface that complements Sync.

The allowance, which apparently was only intended to be temporary, will be phased out in two stages:

1. The $50 Sync allowance will go away at the end of 2013.

2. The $75 Sync and MyFord Touch allowance will be eliminated starting with 2015 models.

Ford spokeswoman Elizabeth Weigandt is quoted by Automotive News as saying that Ford created the Technology Delivery Allowance in 2011 as “a temporary resource.” She said the company has future plans to deal with consumer issues tied to the Sync and MyFord Touch, which, despite the complaints, has still been a major draw for Ford buyers.

Ford’s luxury arm, Lincoln Motor Company, reportedly won’t be affected by the funding change.

Still, some Ford dealers who have been using the allowance to hire tech experts to teach consumers how to use Sync and MyFord Touch feel it’s too early to pull the plug on the program.

We agree. And we wonder if Ford is planning a complete overhaul of the systems or is simply just as out-of-touch with the market as consumers are on how to use the in-car technology.


Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.

Where are you going this weekend? These 5 off-road vehicles say 'anywhere'

The body-on-frame SUV is going extinct, but there are still several options for buyers looking to skip the asphalt. To help you sort the good from the bad, we've rounded up the best off-roaders currently available.

These headlights have 4 color settings to help save lives under all conditions

Boslla headlights are an easy-to-install solution to achieve all-weather lighting for your vehicle. After a quick ten-minute install, these lights have up to four settings to get you through anything.

Car parts maker ZF is using drones to deliver components to its factories

ZF recently became the first entity in Germany to receive approval to use drones to deliver spare parts, and the company now uses them to deliver parts from its central warehouses to its workshops.

The DBX SUV will go where no Aston Martin has gone before

When it launches in 2019, the Aston Martin DBX will be the British automaker's first SUV. In the meantime, camouflaged DBX prototypes will undergo strenuous testing around the world.

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
DT Daily

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.