With Ford’s ‘By Design’ campaign, your art might star in the brand’s next billboard

fords by design campaign lets customers billboards ford focus st
Have you ever driven by a huge advertising billboard and thought you could do better? Thanks to Ford’s new “By Design” campaign, you can.

The American automaker is lettings its customers (or anybody else) crank out artwork for digital billboards all across the country. Simply head to the brand’s dedicated website and choose a city — New York, Los Angeles, Chicago, San Francisco, Washington, D.C., or Miami — and pick  your preferred Ford vehicle. Once you’ve done that, your artistic side is encouraged to take over as you are invited to add a variety of fractals, smoke trails, and chalk smudges around the car.

“We wanted consumers to experience and be a part of our brand in a unique way,” said Lisa Schoder, Ford’s digital marketing manager. “By showcasing what our consumers’ vehicles mean to them, we have made their individual expressions the driving message of our campaign.”

After submitting your composition, it goes up for viewing somewhere in your selected city — Times Square or the San Francisco Bay Bridge, for example — with your name and hometown attached. For added vanity, the company will send you a webcam shot of the artwork on display, something Ford calls a “billboard selfie.” Check the process out in the video below, but keep those tunes going because the video has no sound.

When it’s not devising new ways for people to interact with its products, Ford is busy bringing old, broken engines back to life. Last week, the company detailed a technology called Plasma Transferred Wire Arc, which lines the walls of cylinder blocks with a high-tech coating to bring them back to factory condition. According to the manufacturer, the technique utilizes far fewer resources than are required to build a new engine, while also generating 50-percent fewer CO2 emissions.

In other Ford news, the company has added Siri Eyes Free voice control to over five million vehicles this month viaa  software update. You can read more about the story here.

Features

Will high-res radar make tomorrow’s cars safer?

Modern cars have sensors designed to make driving safer. The problem? They don’t work well. A combination of radar, lidar, and cameras is a solution, but we aren’t there yet.
News

Photography News of the Week: Fujifilm creates A.I. for use in designing albums

Spending too much time culling photos and designing albums? Fujifilm is developing artificial intelligence that could help. The A.I., new camera bags, and extreme weather camera protection are in Photography News of the Week.
Cars

Exclusive: Faulty radars are compromising Nissan’s emergency braking system

Faulty radar modules are causing the automatic emergency braking system in select 2018 Nissan vehicles to turn off. AEB is designed to alert a driver of proximity to the car ahead, and apply the brakes when the driver can't.
Emerging Tech

Forget hands — this 3D-printed clock keeps time using nothing but marbles

Based on the innovative rolling ball clock design created by Harley Mayenschein in the 1970s, this awesome 3D-printed variation is yours to make at home, courtesy of free instructions.
Emerging Tech

These flying cars want to take your commute to new heights

The future is closer than you'd think: Companies around the world are working on flying car models, with many successful tests! Here are all the flying cars and taxis currently in development, and how they work!
Smart Home

Here’s how to pre-order everything Amazon announced this week

Amazon announced new devices available in its Echo, Fire TV, and AmazonBasics lineups. Most of the devices aren't available quite yet but if you head over to Amazon, you can pre-order them.
Product Review

With the XT4, Cadillac's tech game goes from frustrating to first class

The 2019 Cadillac XT4 is the American luxury brand’s first small SUV, slotting under the XT5. Aimed at younger buyers, the XT4 is intended to be a nurturing product — something to introduce new customers and lead to future Cadillac…
Cars

Tesla says dash cam feature using car’s built-in cameras is coming soon

Tesla CEO Elon Musk is promising the next version of Autopilot, which is expected imminently, will include a dash cam feature that uses the car's built-in cameras. It's a feature many Tesla drivers have long been asking for.
Cars

Amazon Alexa can now hitch a ride in any car with Echo Auto

At its massive hardware event, Amazon unveiled Echo Auto, a dashboard-mounted device that adds Alexa to any car. It's one of myriad ways Amazon is trying to integrate Alexa with cars.
Cars

Aced it! Tesla’s Model 3 earns a five-star crash-test rating

The results are in and they're great: the rear-wheel drive Tesla Model 3 has aced the National Highway Traffic Safety Administration's different crash tests and earned a five-star safety rating.
Cars

Audi’s subscription service lets you roll in style without commitment

Audi expanded its mobility options by launching a car subscription service in the Dallas-Fort Worth area. For $1,395, buyers can choose from five models (including the Q7, the Q5, and the A4) and swap cars twice a month.
Cars

Stop the madness! Here's how to fix those squeaky brakes

Few noises are worse than the sound of squeaky brakes. Luckily, there are plenty of ways to go about fixing the issue without giving up your weekend or investing a small fortune. Here's what you need to know.
Cars

Get your camera out: Mercedes-AMG Project One supercar tests on public roads

The Mercedes-AMG Project One is a hybrid supercar incorporating genuine Formula One racing DNA. The $2.7 million Project One is entering its final stage of development, including public-road testing.
Cars

At Bonneville, a 210-mph Volkswagen Jetta is nothing unusual

The Bonneville Salt Flats are the ultimate temple of speed. Follow along as Volkswagen attempts to set a record with a modified economy car, and see what makes Bonneville so special.