Geneva: Lotus to debut new car that embodies ‘lightness, performance, and driving purity’

Lotus Evora
Life as a low-volume car manufacturer is a combustible cocktail of joy, anxiety, and murky futures.

You will find few better examples of this than Lotus, a British brand that exclusively makes track-focused sports cars.

New safety regulations, expired exemptions, and outdated airbags have pushed many of Lotus’ prized models out of the U.S. market recently, so the brand desperately needs momentum.

A new model might be just the ticket for that type of turnaround. The Norfolk-based automaker has announced that “an exciting new car” is headed for the 2015 Geneva Motor Show.

Lotus didn’t reveal any details about the vehicle, only saying, “The product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package.”

Industry rumors, however, point toward an Evora-based crossover.

As we reported in December, Lotus may lean on the profitable SUV market to boost company revenues, similar to how Porsche’s Cayenne helps finance the German brand’s low-volume models.

The manufacturer will reportedly build the crossover off the current Evora platform (shown), adding more ground clearance and beefier proportions to the coupe. Whether or not the powertrain layout or two-door layout will change is unknown, but the vehicle a celebration (and hopeful continuation) of the automaker’s short-term success. Lotus has posted a 54-percent increase in global sales over the first nine months of the financial year.

As far as the normal Evora is concerned, a refreshed 2016 version is expected grace exhibition halls in Geneva.

Wearing new safety updates, tweaked styling, and a lighter overall package, the Evora will again be available to purchase in the U.S. The current iteration weighs just over 3,000 pounds and offers two V6 options: a 3.5-liter, 276-horsepower unit and a supercharged, 345-hp version in Evora S guise.

The 2015 Geneva Motor Show commences on March 5th.


Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.

Hyundai’s Veloster N hot hatchback will prove its mettle on the track

The Hyundai Veloster N will go racing to prove the credibility of Hyundai's new N performance division. Unveiled at the 2019 Detroit Auto Show, the Veloster N race car will compete in a class with other small cars.

Some of Volkswagen’s electric models will wear a ‘Made in the USA’ label

Confirming earlier rumors, Volkswagen has announced it will build electric cars in its Chattanooga, Tennessee, factory. The facility currently produces the Passat and the Atlas. Production will start in 2023, Digital Trends can reveal.

Cadillac is finally ready to take on Tesla with its own electric car

At the 2019 Detroit Auto Show, Cadillac announced plans for its first electric car. The unnamed model will be a crossover, based on a new platform to be shared with other General Motors brands.

Nissan IMs concept teases a future long-range, autonomous electric car

Debuting at the 2019 Detroit Auto Show, the Nissan IMs is an electric car with a 380-mile range, autonomous-driving capability, and a backseat designed for being chauffeured. Too bad it's just a concept car.

The 2020 Lexus RC F goes on a diet to run faster and hit harder

The Lexus RC F has been one of the heavier cars in its competitive set since its introduction. The Japanese firm's engineers set out to shed weight as they gave the model a mid-cycle update.

Lexus LC convertible concept teases a new open-air flagship

Debuting at the 2019 Detroit Auto Show, the Lexus LC convertible concept adds open-air motoring to the sleek LC's resume. But Lexus won't commit to a production version of the car just yet.

Fast and Furious fans get revved up: Toyota’s Supra sports car is back

The 2020 Toyota Supra made its long-awaited debut at the 2019 Detroit Auto Show. The resurrected sports car, famous for a role in The Fast and the Furious, goes on sale in the U.S. this summer.

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.