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Mercedes-Benz will let drivers add infotainment features after they buy cars

2019 Mercedes-Benz A-Class SedanWhen dealing with most automakers (Tesla being a notable exception), options and features are set in stone. Once you drive your new car off a dealer’s lot, it’s usually impossible to upgrade it. But Mercedes-Benz is trying to change that, albeit on a small scale.

The German automaker will use its Mercedes Me platform to offer infotainment upgrades to customers after they purchase or lease their vehicles. The upgrade scheme is only available on the GLE SUV, A-Class, and B-Class (which isn’t sold in the United States). What do those three vehicles have in common? They all have Mercedes’ latest MBUX infotainment system, which was designed with on-demand upgrades in mind.

Available options include digital radio, navigation, and smartphone integration (Apple CarPlay/Android Auto). Customers need a Mercedes Me profile and functioning in-car data connection to add them. All it takes are a few clicks through the Mercedes Me store that appears in cars’ infotainment menus.

This setup could be very beneficial to Mercedes customers. Buyers who have second thoughts about a certain feature can add it when they want to, or buyers of used cars could add features that weren’t present when the car left the factory. As CNET notes, digital radio will become mandatory on new vehicles sold in the European Union beginning in 2020. The ability to add digital radio to an existing car could help boost the resale value of pre-2020 vehicles.

Mercedes may only be offering a handful of upgrades on a handful of models, but this could be the start of a major change in how automakers view their relationships with customers. While Tesla frequently adds new features and tweaks existing ones via over-the-air software updates, traditional automakers have been hesitant to do so. They’d rather customers just buy a new car when an upgraded infotainment system is released.

But while it takes, on average, four years to design and launch a new car, software is developed so rapidly that it is in a more or less constant state of flux. Automakers may need to introduce more regular upgrades just to keep up. That strategy can also give automakers more flexibility. Tesla began shipping cars with the hardware for its first-generation Autopilot system long before the software was ready. Audi is selling Q8 SUVs with the hardware for its trick Matrix HD lighting system, even though the system doesn’t have U.S. regulatory approval. Once approval is granted, Audi will activate the system via a software update.

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Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
2023 Mercedes-Benz EQE SUV preview: The EV lineup grows again
Front three quarter view of the 2023 Mercedes-Benz EQE SUV.

As Mercedes-Benz has steadily expanded its EQ range of electric cars, the lineup has become a bit like the late stages of a Tetris game. It’s mostly complete, but with a few gaps still left. And the 2023 Mercedes-Benz EQE SUV is the piece that perfectly fits one of them.
Mercedes recently launched two other electric SUVs at opposite ends of the price spectrum. The EQS SUV is positioned as the lineup’s flagship, while the EQB is the entry-level model. The EQE SUV slots between those two in size and, presumably, price. The latter hasn’t been confirmed yet, and likely won’t be until the EQE SUV’s planned March 2023 on-sale date.

Design
As the name says, the EQE SUV is a utility-vehicle version of the EQE sedan, which will likely beat it to showrooms by a few months. Mercedes did the same thing with the EQS, which is available in both SUV and sedan body styles.
With its tall, upright profile, the EQE SUV definitely looks like a proper SUV compared to the low-slung EQE sedan. Park it next to an EQS SUV, though, and you’ll have to get out a measuring tape to spot the differences.
The EQE SUV is 0.6 inch narrower and 1.2 inches lower than the EQS SUV, but the most significant difference is in length. The EQE SUV is 10.3 inches shorter than the EQS SUV, with a 2.1-inch shorter wheelbase. And while the EQS SUV has three-row seating, the EQE SUV has two rows. Based on our experience with the EQS SUV’s third row, that’s not a big loss.
The interior design theme carries over from other Mercedes EQ models, with an expansive sloping dashboard designed to accommodate many screens, and multicolor ambient lighting that should look pretty dramatic at night. However, leatherette upholstery is standard, rather than real leather, which Mercedes is now spinning as a vegan option.

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We need more 7-passenger EVs, but the 2023 Mercedes EQS SUV has room to improve
Front three quarter view of the 2023 Mercedes-Benz EQS SUV.

Mercedes-Benz is continuing to expand its EV lineup, this time with a model aimed at (wealthy) families.
As the name states, the 2023 Mercedes-Benz EQS SUV is an SUV derivative of the EQS sedan. With the EQS sedan positioned as the electric analog to the Mercedes S-Class, the EQS SUV is the electric version of the GLS-Class. And like that vehicle, the EQS SUV is available with up to seven seats across three rows.
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The EQS SUV is scheduled to reach U.S. dealerships this fall in three guises. The base rear-wheel-drive EQS 450+ starts at $105,550 with destination, while the all-wheel drive EQS 450 4Matic and EQS 580 4Matic start at $108,550 and $127,100, respectively. Although it will be built in Alabama, the EQS SUV won’t qualify for the revised federal EV tax credit because it exceeds the $80,000 price cap for SUVs.

Design and interior
A defining feature of Mercedes’ EQ lineup is aerodynamic bodywork aimed at maximizing range. The typical SUV is not aerodynamically ideal, but Mercedes managed to achieve an impressively low drag coefficient for an SUV — at 0.26, it’s close to the Toyota Prius. But function clearly took precedence over form. Mercedes deserves credit for not going in the polarizing direction BMW did with its two-row iX SUV, but the EQS SUV looks like a melting scoop of ice cream.
More disappointing is the third row, which should be the EQS SUV’s defining feature, but seems more like a useless afterthought. Adults will find it difficult to insert themselves into the third-row seats, let alone tolerate riding in them. As in most three-row vehicles, the rear seats also pretty much eliminate cargo space. And if you want to fold them down to create more cargo room, you’ll have to do it manually as Mercedes didn’t include a power-folding system — a bit disappointing for a six-figure car. The EQS SUV also lacks a frunk; like the EQS sedan, the hood is sealed.
The EQS SUV looks like a melting scoop of ice cream.

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Front three quarter view of the 2023 Mercedes-Benz EQE sedan.

Mercedes-Benz wants its EQ sub-brand to be an all-electric counterpart to its current lineup of gasoline luxury cars, and it’s working toward that goal by starting at opposite ends of the price spectrum and working toward the middle.
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Design and interior
The EQE has the same lozenge-like shape as the EQS sedan, which is dictated by aerodynamics. The appeal of the design is up for debate, but the smooth shape reduces aerodynamic drag, which helps improve efficiency and range. Under the skin, the EQE is also based on the same EVA2 architecture as the EQS sedan.
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The interior design is minimalist while still maintaining functionality.

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