Maybach is back: Mercedes to revive luxury moniker with stretched S-Class at LA Auto Show

Mercedes S-Class
For whatever reason, Maybach’s dream of battling Rolls Royce and Bentley was never meant to be.

The Mercedes-Benz subsidiary was revived in 2002 after a long period of post-WWII hibernation, but things didn’t go so well. Despite being heavily hyped by the entertainment industry (which included Rick Ross’ record label Maybach Music Group), the brand sold less than 3,000 units over a ten-year period.

And thus, Maybach was killed off. Or so we thought.

Car and Driver has confirmed that Mercedes will revive the Maybach moniker with a stretched version of the S-Class (pictured) at the LA Auto Show.

Gordon Wagener, Mercedes’ global Head of Design, said the elongated sedan would be nearly 10 inches longer than the current range-topping S600. The ‘Mercedes Maybach’ will reportedly measure 5.5 meters (approximately 18 feet) and feature more luxurious elements than all the current flagships.

High-rolling customers can rest assured the Maybach will equip biturbo V12 power, wear only the finest interior materials, feature a fully-reclining seat, and fit exclusive Maybach livery throughout.

As we reported in July, we expect the limo-esque car to offer a power-operating partition and sofa-like rear seats. Insiders are also predicting the big Merc’ to showcase the brand’s Magic Body Control Suspension, which uses a stereo camera to scan the road conditions and adjusts suspension firmness, damping, and ground clearance as necessary.

Reports indicate the Maybach will be rear-wheel drive.

Related: Next Mercedes-Benz S-Class could feature gesture-recognition tech

It will likely cost a lot more than the $222,000 asking price the S65 AMG Sedan as well. Nothing has been confirmed yet, but the most effective comparison would be the defunct Maybach 57, which retailed for $341,750.

The LA Auto Show commences November 21st.

Product Review

Mercedes-Benz updates the timeless G-wagen for the modern world

For decades, the G-Class has been an outlier in the Mercedes-Benz portfolio, a body-on-frame brute with the soul – and driving manners – of an off-road pickup. With the all-new G550, Mercedes seeks to smooth out some of the rough edges.

Mamma mia! Alfa Romeo will unveil a new model at the Geneva Auto Show

Alfa Romeo told Digital Trends it will unveil a new model at the 2019 Geneva Auto Show. It stopped short of revealing what it has in store, but rumors claim it will be a crossover positioned below the Stelvio.

Amazon plugs in with $700 million investment in electric pickup company Rivian

Amazon invested $700 million for a minority stake in U.S. all-electric truck maker Rivian, according to a joint release. The announcement follows a Reuters report that GM and Amazon might invest $1 billion to $2 billion in the company.

The Polestar 2, Sweden’s answer to the Tesla Model 3, begins taking shape

Volvo sister company Polestar has released a teaser image to give us our first look at the 2, its second model. Polestar tells us the 2 will arrive as a four-door fastback with a 400-hp electric powertrain and about 300 miles of range.

2020 GMC Acadia toughens up on the outside, gets smarter on the inside

The 2020 GMC Acadia crossover gets styling updates and a more rugged AT4 trim level. Under the skin, the Acadia sports a new turbocharged four-cylinder engine and a wider array of tech features.

Nissan is using old Leaf batteries to power and connect off-the-grid campers

Nissan has teamed up with trailer manufacturer Opus to design a mobile, weatherproof power pack built with battery cells sourced from the first-generation Leaf. Called Roam, the pack stores enough electricity to power a camper for up to a…

Alfa Romeo’s latest Ferrari-powered F1 race car is ready to hit the track

Alfa Romeo is doubling down on Formula One racing after a decades-long hiatus. Now essentially a support team for Ferrari, its 2019 driver lineup includes a former world champion and a potential future star.

Researchers teach self-driving cars to predict pedestrians’ next moves

University of Michigan researchers are developing a system that teaches self-driving cars to predict pedestrian movement. Humans don't always act in their own best self-interest, so autonomous cars will need to practice protective driving.

Subaru’s latest VIZIV concept car is pumped full of adrenaline

The Subaru VIZIV Adrenaline is the seventh member of the Japanese automaker's family of VIZIV concept cars. It debuts at the 2019 Geneva Motor Show, but for now, all we're getting is a shadowy teaser image.

Audi is advancing the tech that teaches cars to talk to traffic lights

Audi is teaching its cars the language of traffic lights. The company developed technology that tells motorists what speed they should drive at in order to catch as many green lights as possible.

Waymo rules and Apple trails in California self-driving car benchmarks

California's DMV releases annual reports of self-driving car disengagements on public roads. In the most recent reports. Waymo had the best performance, GM Cruise came in second, and Apple's self-driving program was in last place.

Watch a modified Audi e-tron electric SUV drive straight up a ski slope

A modified Audi e-tron climbed up an 85-percent gradient on an Austrian ski slope in a tribute to a classic Audi commercial. The vehicle used for the stunt sported an extra electric motor and spiked tires.

Citroën says you could drive its tiny Ami One electric car without a license

Citroën's Ami One concept car is an electric vehicle that's as cute as it is compact. The miniature motor only has a top speed of 28 mph, so the French automaker imagines it as a shareable runaround for short drives.

Arizona city slammed with $10M lawsuit over fatal Uber autonomous car accident

The family of Elaine Herzberg, the woman struck and killed by one of Uber's self-driving prototypes, has filed a $10 million lawsuit against the city of Tempe, Arizona. They claim Herzberg jaywalked because she was confused by a brick…