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Ram Trucks’ new 1500 pickup is a ‘Rebel’ with a mud-flinging cause

Ram Trucks has announced a new off-road package for the 2015 Ram 1500.

Its name? Rebel.

Unveiled at the 2015 Detroit Auto Show, the model equips a multitude of trail-ready equipment, including 33-inch tires, a 3.92 axle ratio, new skid plates, front tow hooks, and exclusive air suspension that raises ride height by one inch.

The ‘Rebel’ package is offered with the 305-horsepower, 3.6-liter V6 and the 395-hp, 5.7-liter V8.

“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, CEO of Ram Trucks. “The Rebel drops right into a core segment of the truck market with unique design cues and can-do attitude backed by Ram Truck engineering.”

Despite a ride height of 10.3 inches and a bolstered body, the biggest changes to come with the Rebel package are aesthetic.

The front end has been completely revamped, with a RAM adorned grill replacing the stock unit’s “cross-hair” design. The 1500 looks much more modern and aggressive now, accentuated by new LED fog lamps, projector headlights, and a twin-snorkel aluminum hood.

Moving back, there are flat black badges and 17-inch aluminum alloys, and the rear is highlighted by a powder coated bumper with flared cutouts.

The rugged off-road theme continues inside the cabin, as the vinyl seats wear a tire tread pattern that matches the Toyo rubber touching the pavement. There are ‘Radar Red’ accents aplenty and logo-laden surfaces everywhere, tied together with black headliner and red stitching.

The Ram 1500 Rebel goes on sale in the second half of 2015.

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