Should the Volkswagen Amarok midsize pickup do Stateside battle with the GMC Canyon?

Yes, a Volkswagen Pickup truck. VW has been out of the U.S. pickup market since 1980. Although the German automaker unveiled the Amarok in 2009, it deemed the pickup too small for the American market.

Since 2009, VW has been keeping a keen eye on the U.S. truck market, though. Although vee-dub competes side-by-side with General Motors in the mid-size sedan and crossover market, it hasn’t ever considered itself a pickup competitor.

With the unveil of the all-new Chevrolet Colorado and GMC Canyon mid-size pickups, that story just changed. VW figures if the new GM trucks sell well, it might consider unleashing its Amarok on the American public.

The Amarok, however, has done well in European markets and might do well the States as well.

North American CEO Michael Horn told Autoblog, “It’s a question mark, but it’s starting to be discussed. Let’s put it this way: we will start to discuss it again and whether it’s attractive for us.”

Volkswagen could have a prime market for midsize trucks, as the brand could offer a capable and fuel-efficient diesel-powered truck. Diesel, as I am sure you know, is VW’s wheelhouse. It’s not that cut-and-dry, though. VW would have to compete not only with Chevy and GMC, but also Nissan and Toyota’s mid-size trucks.

It is not clear as to whether Volkswagen would redo its current Amarok or send it straight over as-is. Either option sound good to me. Who wouldn’t want a midsize truck with good gas mileage anyways? Heck, the Amarok looks great to boot.

Given the chance, would you buy a Volkswagen Amarok over a GMC Canyon? Tell us in the comments.

Mobile

Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.
Computing

You could be gaming on AMD’s Navi graphics card before the end of the summer

If you're waiting for a new graphics card from AMD that doesn't cost $700, you may have to wait for Navi. But that card may not be far away, with new rumors suggesting we could see a July launch.
Cars

Worried about commuting in winter weather? Nissan has the answer

The Nissan Altima midsize sedan is now available with all-wheel drive. To advertise that fact, Nissan's Canadian division slapped some tank-like tracks on an Altima to create a one-off show car.
Mobile

The Note 8 and S8 range now have access to the Android Pie beta

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Cars

Big tech, bigger grille: BMW updates its 7 Series flagship for 2020

The BMW 7 Series will enter the 2020 model year with a host of updates inside, outside, and under the sheet metal. The new-look nose with a jumbo grille hides updated engines, while passengers benefit from smart tech features.
Emerging Tech

Ford’s sweaty robot bottom can simulate 10 years of seat use in mere days

Ford has developed 'Robutt,' a sweaty robot bottom that's designed to simulate the effects of having a pair of human buttocks sitting on its car seats for thousands of hours. Check it out.
Cars

In McLaren’s 600LT Spider, the engine is the only sound system you’ll need

The McLaren 600LT Spider is the inevitable convertible version of the 600LT coupe, itself a lighter, more powerful version of the McLaren 570S. The 600LT Spider boasts a 592-horsepower, twin-turbo V8, and a loud exhaust system to hear it…
Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
News

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.
Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.
Cars

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.
Cars

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.
Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.