Good news, Microsoft! Asian consumers love touchscreen PCs

asian touchscreen notebook survey win 8 2

Though touch notebooks may not have exactly caught fire here in the states, one survey indicates that they’re incredibly popular elsewhere.

According to IDC, over 82 percent of Asian consumers who participated in a recent survey indicated that they would prefer their next notebook purchase ships with a touch-enabled display. The survey also finds that the overwhelming preference for touch-enabled notebooks stems for that region’s love affair with other touch-ready gear, like tablets and smartphones. Since these consumers are so accustomed to interacting with their phones and slates using a touchscreen, the study reasons, they also expect to find touch in their notebook computers.

“It’s ironic that as PC market growth continues to go south, customers’ need for for touch-enabled screens isn’t being met yet,” says Handoko Andi, Research Manager for Client Devices at IDC Asia/Pacific. “Reasons causing this glaring discrepancy include bad timing, as panel prices earlier this year were high, deterring PC makers from producing more affordable options.”

IDC also found that even PC users in emerging markets possessed smartphones in overwhelming numbers, with 87 percent of respondents between the ages of 26 and 35 indicating that they owned one. This seemingly leaves the door wide open for Microsoft to dominate the Asian market with touch-centric Windows 8-based hardware, though Windows 8 notebooks would likely have to reach sub-$300 prices in order to gain traction in Asia. Most Windows 8 notebook PCs are roughly $500 and up.

Considering that most PC and PC component manufacturers are based in Asia, and the fact that, for better or worse, Windows 8 is here to stay, it’s not unreasonable to expect those firms to continue churning out touch-enabled notebook and desktop PCs to satisfy that region’s demand for such gear.

Apple

Apple may be developing a new iPod Touch to woo younger users

Apple may be developing its first new iPod touch model since 2015 as it aims to capture younger users who are not yet ready for their own smartphone, and expand its overall listening base in the future.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Home Theater

Banish the bunny ears (and monthly bills) with these excellent HD antennas

When transitioning away from cable and satellite, finding the best HDTV antenna for your area can be touch. To help, we've compiled our picks of the best indoor HDTV antennas you can buy.
Emerging Tech

Watch China’s moon mission touch down on the planet’s far side

Video has been shared of a lander's-eye view of China's Chang'e 4 mission touching down in the Von Kármán Crater on the far side of the moon. The craft captured footage of the descent with a camera which was attached to the probe.
Computing

Watch out for these top-10 mistakes people make when buying a laptop

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.
Computing

Don't spend a fortune on a PC. These are the best laptops under $300

Buying a laptop needn't mean spending a fortune. If you're just looking to browse the internet, answer emails, and watch Netflix, you can pick up a great laptop at a great price. These are the best laptops under $300.
Product Review

LG Gram 14 proves 2-in-1 laptops don’t need to sacrifice battery for light weight

The LG Gram 14 2-in-1 aims to be very light for a laptop that converts to a tablet. And it is. But it doesn’t skimp on the battery, and so it lasts a very long time on a charge.
Computing

Dell XPS 13 vs. Asus Zenbook 13: In battle of champions, who will be the victor?

The ZenBook 13 UX333 continues Asus's tradition of offering great budget-oriented 13-inch laptop offerings. Does this affordable machine offer enough value to compete with the excellent Dell XPS 13?
Gaming

Take a trip to a new virtual world with one of these awesome HTC Vive games

So you’re considering an HTC Vive, but don't know which games to get? Our list of 25 of the best HTC Vive games will help you out, whether you're into rhythm-based gaming, interstellar dogfights, or something else entirely.
Computing

The Asus ZenBook 13 offers more value and performance than Apple's MacBook Air

The Asus ZenBook 13 UX333 is the latest in that company's excellent "budget" laptop line, and it looks and feels better than ever. How does it compare to Apple's latest MacBook Air?
Computing

AMD Radeon VII will support DLSS-like upscaling developed by Microsoft

AMD's Radeon VII has shown promise with early tests of an open DLSS-like technology developed by Microsoft called DirectML. It would provide similar upscale features, but none of the locks on hardware choice.
Computing

You could be gaming on AMD’s Navi graphics card before the end of the summer

If you're waiting for a new graphics card from AMD that doesn't cost $700, you may have to wait for Navi. But that card may not be far away, with new rumors suggesting we could see a July launch.
Computing

Is AMD's Navi back on track for 2019? Here's everything you need to know

With a reported launch in 2019, AMD is focusing on the mid-range market with its next-generation Navi GPU. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles, like Sony's PlayStation 5.
Computing

Cortana wants to be friends with Alexa and Google Assistant

Microsoft no longer wants to compete against Amazon's Alexa and Google's Assistant in the digital assistant space. Instead, it wants to transform Cortana into a skill that can be integrated into other digital assistants.