Skip to main content

ChatGPT website traffic has fallen for the first time

Since the arrival of OpenAI’s ChatGPT in November, the clever AI-powered chatbot has taken the world by storm as people take the tool for a spin while also speculating about how the technology might transform the workplace and wider society.

But for the first time since ChatGPT landed toward the end of last year, visits to the chatbot’s website have dipped, analytics firm Similarweb said.

According to its findings, global traffic to OpenAI’s site for ChatGPT fell by 9.7% in June, while the rate of unique visitors dropped by 5.7%. Also, the amount of time visitors spent on the website was down 8.5%.

Traffic to the website began to level out in May, according to Similarweb’s analysis, so June’s findings may come as little surprise to those closely following the chatbot’s roller-coaster ride.

The analytics firm noted, however, that the site for ChatGPT still attracts more visitors than, Microsoft’s search engine, and Character.AI, the second most popular standalone AI chatbot site, adding that global visits to Character.AI also fell by 32% month-over-month.

Similarweb suggests the dip in traffic “is a sign that the novelty has worn off for AI chat,” but in truth, such a conclusion is not so easy to draw.

For example, the measures relate only to the website for ChatGPT — — and not its more recent mobile apps, which at least some people will be using instead of heading to the website. Also, Microsoft, which is investing huge sums of money in OpenAI, has incorporated elements of the chatbot into its Bing search engine, giving people another reason to bypass the website.

Additionally, ChatGPT’s arrival has brought a huge amount of attention to generative AI and similar tools that include not only text-based offerings but also new image- and video-generation software. In other words, as people learn more about the technology, they could be heading to other AI tools to try those out, too.

Considering all this, it’s hardly straightforward to say that interest is waning in ChatGPT, though of course there may be cases where some folks have had a brief go and left it at that — for now at least.

Want to find out more about ChatGPT? Digital Trends has you covered.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
The best ChatGPT plug-ins you can use
OpenAI's website open on a MacBook, showing ChatGPT plugins.

ChatGPT is an amazing tool, and when they were introduced, plug-ins made it even better. But as of March 2024, they're no longer available as part of ChatGPT, having since been replaced by Custom GPTs, which you can make yourself. Or you can use one of the many amazing options from other developers, AI fans, and prompt engineers.

Interested in learning about how to make the best custom GPT for you? We have a guide for that. If you're more interested in the best custom GPTs available now, we have a guide for that too.

Read more
Apple finally has a way to defeat ChatGPT
A MacBook and iPhone in shadow on a surface.

OpenAI needs to watch out because Apple may finally be jumping on the AI bandwagon, and the news doesn't bode well for ChatGPT. Apple is reportedly working on a large language model (LLM) referred to as ReALM, which stands for Reference Resolution As Language Modeling. Made to give Siri a boost and help it understand context, the model comes in four variants, and Apple claims that even its smallest model performs on a similar level to OpenAI's ChatGPT.

This tantalizing bit of information comes from an Apple research paper, first shared by Windows Central, and it appears to be an early peek into what Apple has been cooking for a while now. ReALM is Apple's own LLM that was reportedly made to enhance Siri's capabilities; these improvements include a greater ability to understand context in a conversation.

Read more
GPT-4 vs. GPT-3.5: how much difference is there?
Infinix Zero 30 5G Android phone in gold color with ChatGPT virtual assistant.

The ChatGPT chatbot is an innovative AI tool developed by OpenAI. As it stands, there are two main versions of the software: GPT-4 and GPT-3.5. Toe to toe in more ways than one, there are a couple of key differences between both versions that may be deal-breakers for certain users. But what exactly are these differences? We’re here to help you find out. 

We’ve put together this side-by-side comparison of both ChatGPT versions, so when you’re done reading, you’ll know what version makes the most sense for you and yours.
What are GPT 3.5 and GPT-4?

Read more