Dell has expanded its Art House offerings to include three new covers for its Studio 15 and Studio 17 notebooks. But these aren’t just additional, permanent designs customers can pick out when they order a notebook: the designs tie in with the PRODUCT(RED) campaign, supporting The Global Fund to combat AIDS in Africa.
“Dell continually innovates through offering unique ways for people to pursue their passions and express their individual style,” said Dell’s VP for consumer sales and marketing Michael Tatelman, in a statement. “By bringing these amazing artist designs together with a meaningful cause and our technology, we create new opportunities for self-expression.”
The new designs are “New World” and “Shine Within” by African artists Joseph Amedokpo and by Siobhan Gunning, respectively, and “Healing Patterns” by Bruce Mau. The designs are permanently fixed to the notebooks’ covers and are designed to resist scratches and fading. For each Studio 15 or Studio 17 notebook purchased with a PRODUCT(RED) design, Dell will contribute $20 to The Global Fund.
Dell’s Studio 15 notebook starts at $649, while the Studio 17s start at $799.
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