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eBay buys German fashion shopping site Brands4friends

Online auction firm eBay is looking to expand its footprint in international online retailing: the company has just announced an agreement to acquire Germany’s Brands4friends, which claims to be Germany’s largest online shopping club for “fashion and lifestyle” that offers discounts and daily deals to more than 3.5 million members. eBay will be paying €150 million (about US$200 million) to acquire all shares of the company.

“We want to give our customers the best possible fashion experience online,” said eBay’s VP for Europe Doug McCallum, in a statement. “With the acquisition of brands4friends, we will enter the online shopping club market with an established and dynamic partner who has the expertise, relationships, and passion to match our own ambition.”

As part of the acquisition, eBay also takes over Brands4friends’ stakes in the UK shopping club SecretSales.com as well as the Japanese version of Brands4friends.

The move bolsters eBay as European online fashion retailer; in the last year and a half the company has launched eBay Outlet sites in the UK and Germany, and has been working with designers to make collections available exclusively to eBay customers. eBay says its research shows that online fashion clubs like Brands4friends already account for about 20 percent of all online fashion sales in Europe, and that the company already generates more than $5.4 billion a year in sales of clothing, shoes, and fashion accessories worldwide.

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Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
Want a refurbished iPad or Macbook Air? Apple’s eBay store offers better prices than Apple.com

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As we reported back in November, the eBay iDevice reseller Refurbished Outlet seems to have a suspiciously close relationship with Apple. While there are many sellers and stores on eBay that sell used Apple products, Refurbished Outlet is the only one where its products are Apple Certified: they come with the same full 1-year warranty that Apple products enjoy and are inspected by Apple itself before they are available for purchase.
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There are some downsides to buying from Refurbished Outlet's eBay store. For one thing, it doesn't have a lot of stock so you need to move quickly when you see an item listed at an incredible price. For products like the 17-inch Macbook Pros that are available for the exact same price on both eBay and Apple, it doesn't really matter where you buy from, unless you want to save on taxes. As 9to5Mac mentioned, Apple doesn't charge online customers sales taxes, but eBay does for residents of Washington DC, Indiana, Nevada, New Jersey, Texas, and California.
Happy hunting!

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We're not sure why the seller decides to put this up on eBay. It feels as if this thing belongs in a museum nowadays, or if it was going to end up here it should be been around since the time of Steve Jobs' death. But we congratulate the seller on getting a lot of press, and hope the Macintosh set goes to the right buyer who will take great care of this piece of history.

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