Skip to main content

Lady Gaga stars in new Google Chrome commercial

lady-gaga-using-google-chromeSelling out is all the rage these days. In what feels like the latest in an endless stream of endorsements, Lady Gaga is now pushing Google Chrome in a new 1.5 minute ad for the Web browser. The new video, pretty much a music video, splices shots of Gaga dancing across a bridge looking like Madonna with YouTube videos of her fans and some fake footage of her using Google Chrome. The song featured is her new single “Edge of Glory,” out just in time for her album, which hits digital and physical store shelves today.

So why does Lady Gaga prefer Google Chrome over its competitors? You won’t find out here, but if Lady Gaga’s followers will make YouTube videos like this at her command (which they did, according to Google), they will surely convert to her browser of choice, no? Google is hoping so.

This news comes after Lady Gaga signed up with Zynga to make “GagaVille,” a new FarmVille-type social game using her likeness and trademarked odd sense of style. That game features a lot of unicorns, crystals, and disco ball sheep, among other things. She’s also a designer for Polaroid, a Best Buy Mobile partner, a sponsor of Monster energy drink, has her own Beats-branded headphones, and has a perfume line, among other things, likely setting records for the number of celebrity endorsements used to promote a new album. Still, while MC Hammer sure got bit for his endorsements, the world of 2011 seems much kinder to product tie-ins.

Overall, things are coming up Lady Gaga lately. Last week, the singer reached 10 million Twitter followers. She is approaching 35 million followers on Facebook.

Does Lady Gaga make Chrome seem cooler? Will this influence anyone to use Google’s browser?

Editors' Recommendations

Jeffrey Van Camp
Former Digital Trends Contributor
As DT's Deputy Editor, Jeff helps oversee editorial operations at Digital Trends. Previously, he ran the site's…
The most influential Google Chrome features in its history
Google Chrome opened on a laptop.

Fourteen years after it first launched, version 100 of Google Chrome is now out for download. It's been quite the journey and there have been many features added along the way that have shaped the browser as we know it.

In 2008, many people were just getting their first smartphones, and web browsers were all-important. Microsoft's now-deceased Internet Explorer (which then held the biggest market share) and Mozilla Firefox were the major players. Then, a search engine company named Google entered the space in 2008 and changed the game forever.

Read more
Microsoft Edge vs. Google Chrome: Performance, design, security, and more
microsoft edge chromium to roll out automatically soon chrome

Google Chrome remains the king of the web browsers, with around 60% share of the browser market as of December 2021. Microsoft's Edge browser, which uses the Chromium open-source engine, is in a lower spot around 12%, which is impressive with the browser having only been introduced in the last couple of years. Microsoft pushed the new Edge to all Windows 10 desktops, replacing the old Windows 10 version and giving Edge a built-in -- well -- edge. Edge is also the default browser for Windows 11.

Which browser should you use? The two share a lot of similarities, but some key differences make one the clear winner.

Read more
This new Google Chrome feature may boost your search history
A MacBook with Google Chrome loaded.

Google is adding a new feature to its Chrome web browser that’s intended to help you find previously browsed topics and pick up where you left off. Called Journeys, it’s rolling out now for Chrome’s desktop version.

The feature essentially works like an extension of browsing history. When you type a word into the search bar or head to the Chrome History Journeys page in your browser, you will see a list of previously visited sites linked to that topic. Chrome will know how much you’ve interacted with any particular site, and those it considers the most relevant to you will go to the top of the pile.

Read more