Skip to main content

How ChatGPT could help Microsoft dethrone Google Search

Microsoft is attempting to dethrone Google as the search champion by integrating ChatGPT into its Bing search engine. That’s according to a new report from The Information — but will the gamble pay off?

ChatGPT only launched in November 2022, but it’s already been making waves among artificial intelligence researchers and the general public alike due to the unerring realism of its output. Chuck in any prompt you can think of and you’ll get back something that keenly resembles human-generated text, and people have been using it to write articles, generate code, and compose musical scores.


Now, it seems Microsoft wants a piece of the action. The report from The Information claims that the Redmond company is seeking to launch a new version of Bing that incorporates ChatGPT tech to answer search queries.

Interestingly, the report claims this could be done in a different way to the familiar list of links and text snippets that you get with any search engine today. Right now, we don’t know what Bing’s AI-driven search results will look like, but the result likely won’t be too much of a drastic departure from the status quo since ChatGPT is not designed to be a search engine.

A new search supremo?

A person on the Google home page while using a MacBook Pro laptop on a desk. / Unsplash

Right now, Google has an almost-unassailable lead when it comes to search engines, gobbling up 92.5% of the global market share, according to StatCounter. Bing languishes in second place with a lowly 3%, making Google’s advantage utterly stark.

Still, Google is reportedly worried. The New York Times reported in December 2022 that Google’s management had declared a “code red” alert in response to ChatGPT’s release, such was its potential to threaten Google’s dominance — and its revenue.

And ChatGPT is not the only AI that could jeopardize Google’s position as top dog. There’s a host of other competitors for the AI crown, including Meta’s BlenderBot and Google’s own LaMDA.

ChatGPT is not Microsoft’s first foray into merging AI into its products. In 2022, the company announced it was going to include the DALL-E 2 image bot in its Designer app and Image Creator tool in Bing.

Both the DALL-E 2 and ChatGPT integrations have sprung from Microsoft’s $1 billion investment into OpenAI, the maker of both of these AIs. If Microsoft finally manages to knock Google off its lofty perch, the company will feel that is money well spent.

Editors' Recommendations

Alex Blake
In ancient times, people like Alex would have been shunned for their nerdy ways and strange opinions on cheese. Today, he…
GPTZero: how to use the ChatGPT detection tool
A MidJourney rendering of a student and his robot friend in front of a blackboard.

In terms of world-changing technologies, ChatGPT has truly made a massive impact on the way people think about writing and coding in the short time that it's been available. Being able to plug in a prompt and get out a stream of almost good enough text is a tempting proposition for many people who aren't confident in their writing skills or are looking to save time. However, this ability has come with a significant downside, particularly in education, where students are tempted to use ChatGPT for their own papers or exams. That prevents them from learning as much as they could, which has given teachers a whole new headache when it comes to detecting AI use.

Teachers and other users are now looking for ways to detect the use of ChatGPT in students' work, and many are turning to tools like GPTZero, a ChatGPT detection tool built by Princeton University student Edward Tian. The software is available to everyone, so if you want to try it out and see the chances that a particular piece of text was written using ChatGPT, here's how you can do that.
What is GPTZero?

Read more
Is ChatGPT safe? Here are the risks to consider before using it
A response from ChatGPT on an Android phone.

For those who have seen ChatGPT in action, you know just how amazing this generative AI tool can be. And if you haven’t seen ChatGPT do its thing, prepare to have your mind blown! 

There’s no doubting the power and performance of OpenAI’s famous chatbot, but is ChatGPT actually safe to use? While tech leaders the world over are concerned over the evolutionary development of AI, these global concerns don’t necessarily translate to an individual user experience. With that being said, let’s take a closer look at ChatGPT to help you hone in on your comfort level.
Privacy and financial leaks
In at least one instance, chat history between users was mixed up. On March 20, 2023, ChatGPT creator OpenAI discovered a problem, and ChatGPT was down for several hours. Around that time, a few ChatGPT users saw the conversation history of other people instead of their own. Possibly more concerning was the news that payment-related information from ChatGPT-Plus subscribers might have leaked as well.

Read more
What is ChatGPT Plus? Here’s what to know before you subscribe
Close up of ChatGPT and OpenAI logo.

ChatGPT is completely free to use, but that doesn't mean OpenAI isn't also interested in making some money.

ChatGPT Plus is a subscription model that gives you access to a completely different service based on the GPT-4 model, along with faster speeds, more reliability, and first access to new features. Beyond that, it also opens up the ability to use ChatGPT plug-ins, create custom chatbots, use DALL-E 3 image generation, and much more.
What is ChatGPT Plus?
Like the standard version of ChatGPT, ChatGPT Plus is an AI chatbot, and it offers a highly accurate machine learning assistant that's able to carry out natural language "chats." This is the latest version of the chatbot that's currently available.

Read more